Associate Director, HCP Marketing - DMD

The Associate Director, DMD HCP Marketing, plays a key role in developing and executing HCP-focused strategies and initiatives that empower care providers who treat Duchenne muscular dystrophy. In an active launch environment, this role will lead key HCP education platforms, including peer-to-peer programming and commercial congress strategy, while supporting broader HCP launch execution and omnichannel activation. The role blends strategic thinking with strong executional ownership, ensuring Dyne delivers meaningful engagement and education aligned with our mission and brand objectives. This individual will operate with agility to meet critical launch milestones, leverage innovative technologies and omnichannel tactics to maximize educational impact, and partner closely across Marketing, Medical Affairs, Scientific Affairs, Market Access, and Field Teams to create a cohesive HCP experience from awareness through treatment while continuously optimizing based on real-time insights and launch KPIs.

Primary Responsibilities include: 

HCP Strategy & Launch Execution (in alignment with Brand Strategy)

• Support development of the DMD HCP strategy and lead execution of priority HCP initiatives from pre-launch through launch and beyond, in alignment with brand strategy set by the Brand Lead.
• Contribute to HCP segmentation and priority behavior mapping across stages of adoption; translate insights into sequenced engagement strategies that move HCPs forward, enabled by coordinated messaging and channel optimization.
• Translate clinical data and label information into HCP message strategy and content priorities that support adoption and long-term utilization.
• Provide HCP marketing input into evidence planning discussions, ensuring customer insights, competitive dynamics, and educational needs are considered in future evidence priorities.

Omnichannel Activation

• Lead execution of HCP omnichannel engagement initiatives across personal and non-personal promotion, partnering with omnichannel and analytics teams to optimize disease-state and branded initiatives in alignment with HCP and brand strategy.
• Partner to build closed-loop deployment models to continuously test and learn which messages and channels resonate, detect progression along the belief ladder, and refine journeys accordingly.
• Support the generation of actionable signals that drive next best actions across digital and field channels, in tight coordination with field teams.

Cross Functional Leadership

• Serve as a core member of the US Marketing Team, partnering closely with Medical & Scientific Affairs, Market Access, Patient Services, Legal, Regulatory, and Compliance to ensure HCP initiatives align to the scientific narrative, access realities, and patient support model.
• Contribute to competitive readiness and scenario planning, including current and future competitors, data readouts, and pipeline considerations, to strengthen HCP engagement and performance over time.

HCP Education, KOL/Peer to Peer, and Congress

• Lead the peer-to-peer education workstream, including strategy, execution, speaker and KOL engagement coordination, modern formats and channels, and ongoing optimization, in alignment with overall HCP and brand strategy.
• Partner with Thought Leader Liaisons (TLLs) as primary field executors for peer-to-peer programming and KOL engagement, including congresses, advisory boards, and speaker programs, ensuring strategic alignment, compliant materials and training, and consistent capture of field insights to inform ongoing optimization.
• Lead the commercial HCP congress strategy workstream for priority meetings, including objectives, messaging, content and booth experience, field readiness, and integrated pre-, during-, and post-congress engagement plans, in alignment with overall brand strategy and cross-functional congress planning.

 Insights, Analytics, and Operational Excellence

• Serve as a scientifically fluent, analytically rigorous HCP marketing partner, asking the right questions and partnering with Market Research, Analytics, and Omnichannel teams to translate insights into performance-improving actions.
• Partner with agencies and internal teams to develop and deploy high performing content; leverage AI enabled workflows where appropriate to increase speed and effectiveness while maintaining compliance.
• Drive PRC execution for HCP materials and ensure all initiatives meet regulatory, privacy and company policy requirements.

Education and Skill Requirements

• Bachelor’s degree required; advanced degree such as MBA or MPH preferred
• 7+ years of experience in pharmaceutical or biotechnology marketing, with meaningful experience in US HCP Marketing.
• Experience supporting or leading launch-phase HCP marketing initiatives for specialty or rare disease products.
• Experience in neurology, neuromuscular, rare disease, or accelerated approval strongly preferred.
• Proven ability to translate complex science into compelling, compliant HCP messaging.
• Strong strategic mindset with hands-on execution capability.
• Experience working in cross-functional teams in a fast-paced environment.
• Excellence in communication, influence, and stakeholder management skills.
• Entrepreneurial mindset with comfort building capabilities in a first-launch environment.
• Curious, early adopter of emerging technologies; comfortable piloting AI-enabled solutions to improve marketing effectiveness and efficiency.
• Willingness to travel as needed (anticipated up to 30%)