ASO Manager, Limassol, Cyprus

Our client is a fast-growing digital entertainment company in the iGaming market, with a top-rated mobile app boasting over 110K App Store reviews and a 4.8 US rating. As part of the growth of its Limassol, Cyprus team, the company is looking for an ASO Manager to drive organic acquisition and conversion across the Apple App Store and Google Play. 

*Must be eligible to work in Cyprus, work visa not provided*

The Role:

The successful candidate will defend and expand the app's store rankings, improve conversion rates, and run rigorous experiments to maximise installs and engagement. They will work closely with creative, product, and marketing teams to keep the app store presence best-in-class. Will report to Head of Marketing

Key Responsibilities:

• Own end-to-end ASO strategy across the Apple App Store and Google Play, driving organic installs and improving conversion
• Conduct ongoing keyword research and optimisation for titles, subtitles, keyword fields, and descriptions across both stores
• Plan, execute, and analyse A/B tests on store creatives (icons, screenshots, preview videos, feature graphics) using native and third-party tools
• Monitor and report on keyword and category rankings, impression-to-install conversion, ratings, and reviews
• Analyse competitor store strategies and identify opportunities for differentiation
• Manage and respond to user reviews strategically to improve ratings and sentiment
• Stay current with store algorithm changes, policy updates, and new opportunities (in-app events, promotional content, LiveOps)
• Collaborate with creative teams on high-converting, localised store assets
• Align organic and paid mobile strategies with the SEO Manager and paid acquisition teams
• Manage relationships with ASO tools and vendors (AppTweak, Sensor Tower, SplitMetrics, or similar)

What Our Client Is Looking For:

• 3+ years of dedicated ASO experience managing apps across both iOS and Android
• Demonstrable success improving app store rankings and conversion rates
• Proficiency with ASO tools such as AppTweak, Sensor Tower, SplitMetrics, Mobile Action, or equivalent
• A strong understanding of Apple Search Ads and Google Play Console experiments
• A data-driven approach with strong analytical skills and comfort handling large datasets
• Experience with A/B and multivariate testing methodologies and statistical significance
• An understanding of mobile user-acquisition funnels and how ASO integrates with paid campaigns
• Fluent written and spoken English
• A detail-oriented, proactive, autonomous working style suited to remote management

Nice to Have:

• Experience with gaming, casino, or entertainment apps
• Familiarity with Apple custom product pages and Google Play custom store listings
• A background in graphic design or experience briefing creative teams on store assets
• Knowledge of subscription and in-app purchase optimisation

What's on Offer:

• Competitive salary based on experience and market benchmarks (Salary Range: EUR 34,000 - 50,000 gross/month)
• A key role in a rapidly scaling company with a globally recognised product
• Direct collaboration with senior leadership and exposure to strategic decision-making
• Professional development opportunities and conference attendance
• A tight-knit culture that values ownership, speed, and impact

Interested?  If you meet the above requirements APPLY via Emerald Zebra - visit the link!