Custom Software Engineer

Project Role : Custom Software Engineer
Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs.
Must have skills : Adobe Journey Optimizer
Good to have skills : NA
Minimum 7.5 year(s) of experience is required
Educational Qualification : 15 years full time education

Summary:
As a Custom Software Engineer, Design and develop omnichannel customer journeys on Adobe Journey Optimizer. Manages the offshore AJO developer team and delivers journeys to the Orchestration PM.

Roles & Responsibilities:
- Model and develop customer journeys in AJO (email, push, SMS, in-app, web) from received specifications
- Lead and mentor offshore AJO developers
- Develop AJO integrations with RTCDP, AEM and communication systems
- Implement decisioning rules (Decision Management / Offer Library)
- Set up A/B tests and produce journey performance reports
- Document developments and escalate arbitration points to the Orchestration PM

Professional & Technical Skills:
- Must To Have Skills: Adobe Journey Optimizer – Journey Canvas: unitary events, audience qualifications, business rule triggers, wait / split / end nodes
- AJO Channels: email configuration (subdomains, IP pools, frequency rules), SMS (Sinch/Twilio aggregators), push (APNS/FCM), in-app, web channel, direct mail
- AJO Content Designer: drag & drop email designer, personalization with Expression Editor (Helper Functions, inline Offer Decisioning)
- Decision Management: offer catalog, collections, eligibility rules (profile attributes, contextual events), ranking models (formulas, AI models), global/per-profile capping
- Advanced personalization: AJO Expression Language (Handlebars-based), AEP computed attributes, nested XDM object lookup
- AJO APIs: Authoring API (programmatic journey creation), Interactive Message Execution API (real-time transactional messages)
- AJO AEP integration: streaming segment triggers, ExperienceEvents, real-time profile attributes
- AJO Target integration: web/app personalization via Target + AEP profile data
- AJO Reporting: Global Report vs Live Report, delivery and engagement metrics, Customer Journey Analytics for deep analysis
- Fatigue and marketing pressure management: global and per-channel frequency rules
- Adobe Certified Expert – Adobe Journey Optimizer Developer (mandatory)
- Adobe Certified Expert – Adobe Journey Optimizer Business Practitioner (recommended)
- Adobe Certified Expert – Adobe Real-Time CDP (recommended for AEP integration)

Additional Information:
- The candidate should have minimum 5+ years in marketing automation/CRM, hands-on AJO or Marketo/SFMC experience, REST APIs and real-time integrations, offshore team management.
- This position is based at our BDC11 - SEZ office.
- A 15 years full time education is required.

15 years full time education

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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