Digital Marketing Graduate

Job Description:

The Digital Marketing Graduate supports the day-to-day execution of B2B and B2C marketing campaigns across Social Media, Email Marketing and Website.

Working closely with the Marketing Content Lead and Marketing Manager, the role is responsible for turning campaign content and assets into high-quality, channel-ready executions. This is a hands-on role for a curious, proactive and digitally savvy person who is passionate about marketing, learns quickly and is excited about using AI to work smarter and more efficiently.

Key Responsibilities

1. Social Media Execution

• Execute social media campaigns across relevant platforms, following the agreed campaign strategy, messaging and content calendar.

• Adapt copy and creative assets to each social channel and format.

• Prepare, publish and schedule social media content, ensuring accuracy and consistency.

• Ensure all assets, links, tags and formats are correctly implemented before publication.

• Support the adaptation and repurposing of campaign content for social channels.

• Monitor published content and flag issues or opportunities for improvement.

2. Email Marketing Execution

• Build and execute email campaigns based on approved content, messaging and targeting.

• Create and adapt email content, including copy, images, links, CTAs and basic formatting to feedback

• Set up audience targeting and segmentation in the relevant email marketing platform, ensuring the right content reaches the right audience.

• QA email campaigns before launch, ensuring content, links, segmentation and display are correct.

• Support email calendar management and campaign scheduling.

• Implement learnings and recommendations from previous campaign performance.

3. Website Execution

• Publish and update campaign content across the website using CMS platforms such as WordPress.

• Adapt campaign assets and copy to website formats and requirements.

• Ensure pages, links, CTAs, images and other elements are correctly implemented.

• Perform basic website QA before and after publication.

• Maintain website content and identify outdated, incorrect or inconsistent content.

4. AI & Digital Tools

• Use AI tools such as Claude to support and accelerate day-to-day content execution.

• Explore AI-powered workflows for content adaptation, repurposing, QA, research and repetitive tasks.

• Learn and experiment with advanced AI capabilities and identify opportunities to improve efficiency.

• Develop strong AI literacy and become increasingly autonomous in using AI tools to solve day-to-day marketing challenges.

• Use AI responsibly while ensuring brand consistency, accuracy and quality.

5. Campaign Execution & Collaboration

• Execute campaign deliverables according to the content calendar, campaign brief and agreed deadlines.

• Work closely with the Marketing Content Lead to ensure campaigns are activated consistently across Social, Email and Website.

• Collaborate with Campaign Owners, Product Marketing, Events, PR, Design and other stakeholders when required.

• Flag missing information, potential issues or inconsistencies proactively rather than waiting for instructions.

• Support the implementation of templates and standardized processes to make campaign execution faster and more scalable.

Technical Skills

• Familiarity with or willingness to learn CMS and marketing platforms, such as WordPress, Cheetah and Salesforce Account Engagement.

• Comfortable working with digital tools and learning new platforms quickly.

• Strong interest in AI tools and emerging technologies, particularly Claude and other AI-powered marketing tools.

• Ability to use AI to support content adaptation, execution, QA and problem-solving.

• Basic HTML knowledge is a nice-to-have

What We Are Looking For

• A genuine passion for marketing and digital content.

• Fast learner who is curious and eager to understand how things work.

• Proactive, resourceful and “hands-on” — someone who looks for solutions rather than waiting for instructions.

• Strong attention to detail, particularly when executing content across multiple channels.

• Comfortable working with multiple tools, platforms and stakeholders.

• Ability to manage several tasks and deadlines while maintaining quality.

• Good communication skills and a collaborative mindset.

• Comfortable experimenting with new technologies and AI-first ways of working.

• Basic technical understanding with the curiosity to continuously develop digital and AI skills.

Some good reasons to apply:

• Opportunity to work for a leading company and a global technology conglomerate.

• Flexible working hours and hybrid model. Friday afternoon off!

• Promotion possibilities in a fast growth environment.

• Interesting Training resources and Free Language Classes.

• Great work atmosphere, team activities and offsite’s.

• Wellbeing and Sustainable offices, 2 blocks away from Barcelona beach. Brand new and modern offices.

• Wellbeing and Mental Health platforms.

• Free coffee, juice and allowance to order lunch!

• Culturally diverse and inclusive, with people from approx. 24 different nationalities.

• Rakuten TV flex: Private Medical Insurance or extra money for meal card / commuting / kindergarten card.

Rakuten Shugi principles:

Rakuten Group has an unswerving commitment to building an egalitarian society by empowering individuals and companies to be successful in business and in life. We expect “Rakutenians” to model these 5 “Shugi” Principles of Success:

• Always improve, always advance. With enough determination and effort, you can achieve anything.

• Be passionately professional. Be determined to be the best.

• Hypothesize - Practice - Validate - Shikumika. Success in business depends on making and executing concrete specific action plans.

• Maximize Customer Satisfaction. The greatest satisfaction in a service industry is to see our customers smile.

• Speed!! Speed!! Speed!! Always be conscious of time. Take charge, set clear goals, and engage yourself and your team.

Our D&I mission:

Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless gender, age, sexual orientation, race, religion, culture, nationality, disability, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. To continue to provide innovative services, we strive to respect the uniqueness and values of every one of our Rakutenians, located all around the world, and to create environments where they are able to demonstrate their full potential.

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