Manager, Partnership Strategy & Activation (Cleveland Browns)

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component of feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. If this sounds like a winning formula for you, join us!

THE CLEVELAND BROWNS AND LEGENDS GLOBAL

The Cleveland Browns and Legends have an expansive partnership to support all aspects of the

New Huntington Bank Field project including market analysis, product design and development, data and analytics strategy, and holistic revenue generation across partnerships, ticketing and suites sales. Legends is proud to support and represent the Browns during this historic moment in Northeast Ohio.

THE ROLE

The Manager of Partnerships Strategy will be a key member of the Partnerships team, supporting strategic development, innovation and creativity for current and new business partnerships. This individual will assist with business intelligence, category research, creative asset ideation, and the development of sales materials—including custom pitch presentations and research briefs—with the goal of securing large-scale, multi-year partnerships with brands seeking to maximize their engagement with high-profile sports and entertainment platforms.

Tasked with supporting revenue generation and helping to manage clients on a day-to-day basis, the role will continue to grow in scope and include additional opportunities to help grow the business. The position reports to the Vice President of Global Partnerships.  

ESSENTIAL DUTES AND RESPONSIBILITIES

• Collaborate with the sales team throughout extended partnership sales cycles, including:
  • Developing prospecting strategies and lead lists
  • Crafting go-to-market brand narratives with data-led storytelling
  • Creating customized, cross-platform partnership programs that fit measurable brand initiatives aligned with the client’s strategies, objectives and expectations
  • Coordinating and executing client and prospect pitch meeting, event hosting, gifting and other engagements
• Conduct category analysis, monitor industry trends and create target lead lists and property/project tracking reports
• Provide strategic research and provide brand briefs on potential prospects, including company backgrounds, platform activations, financial overviews, and biographies
• Maintain and evolve partnership asset inventory, guidelines, sales strategies across all mediums (i.e., physical, digital, experiential, custom brand integration, etc.)
• Partner with internal and external teams to plan, ideate, and execute partnership pitch presentations and collateral/proposal development, including custom platforms and programs bespoke to clients and brand prospects
• Serve as a cross-departmental liaison, including with Legends Global Insights, to develop compelling go-to-market narratives and sales materials
• Monitor and share relevant developments in the sports and entertainment industry
• Develop and implement processes and best practices to improve sales and activation efficiency while fostering a positive and innovative team culture
• Self-motivated with entrepreneurial spirit and attention to detail
• Willingness to travel and work across multiple time zones as needed.
• Possess an optimistic team attitude and competitive desire to be the best

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Proven track record in successfully working with and navigating internal and external stakeholders
• Professionalism and strong interpersonal skills with the ability to effectively communicate and collaborate with sales executives, clients and senior leadership
• Creativity to develop strategic and purpose-driven solutions
• Experience creating sales pitches, decks, or similar materials
• Excellent presentation, communication, time management and interpersonal skills
• Capacity to work in partnership with the sales team to meet challenging sales objectives in a high profile, competitive marketplace
• Self-starter with ability to network and create relationships while working efficiently in a fast-paced sales environment
• Self-motivated with entrepreneurial spirit and attention to detail
• Superior computer skills including a high level of macOS, Microsoft Office, CRM platforms, and various creative and web-based software
• Ability to quickly earn and maintain trust
• Ability to develop strong peer-level relationships and work in a team environment and contribute to the general success of Legends across all facets, including positively representing Legends among all potential and existing clients

EDUCATION AND/OR EXPERIENCE   

• Degree in Business, Management, Sales or Marketing required.
• 3+ years of high-level partnership industry experience.

COMPENSATION

Competitive salary commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On-Site (Berea, Ohio)

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.