Global Marketing Specialist - FLSmidth

Would you like to join a Marketing team transformation journey into a data-driven & proactive marketing function with the strong focus on a good customer experience?  

The Global Marketing Specialist is responsible for developing visually captivating, customer-focused and high-quality content across multiple marketing platforms and touchpoints. The role ensures that FLS solutions are communicated clearly, consistently and compellingly through both visual design, messaging and structured content planning.

Working closely with cross-functional teams and external partners, the Global Marketing Specialist translates business priorities, product value propositions and customer needs into engaging marketing assets and content plans that align with brand guidelines, user experience best practices and commercial objectives.

Key resposabilities:

Content development, planning and messaging:

• Develop and improve customer-focused marketing content that clearly communicates the value of FLS solutions, capabilities and services.

• Create and maintain content plans that support campaign priorities, product launches, customer journeys and key marketing initiatives.

• Plan content across channels and formats, ensuring the right message, visual expression and asset type are used for the intended audience and stage of the customer journey.

• Adapt content to specific channels such as web, social media, email, presentations, campaign landing pages and sales enablement materials.

• Translate technical and commercial input into clear, engaging and benefit-led messaging for different audiences and channels.

• Review and refine wording, headlines, campaign assets and sales enablement materials to ensure clarity, consistency and relevance to customer needs.

• Ensure content is aligned with brand voice, messaging frameworks, user experience principles and marketing objectives.

• Use content performance data, stakeholder feedback and customer insights to continuously improve messaging, formats and asset effectiveness.

Visual content and design:

• Create and adapt visually captivating marketing assets for digital, print and campaign channels, including presentations, brochures, web assets, social media visuals and other sales and marketing materials.

• Apply strong design principles to ensure professional, consistent and user-friendly visual communication.

• Ensure all assets reflect FLS brand guidelines and support a strong, consistent customer experience across platforms.

Collaboration:

• Collaborate with cross-functional teams, including product, sales, area marketing, content creators, digital marketing peers and external partners to deliver effective marketing assets.

• Work with internal stakeholders to understand objectives, customer needs and solution value propositions, and translate these into impactful content plans, visuals and messaging.

• Advise stakeholders on best-practice content formats, messaging and visual approaches based on audience, channel and objective.

• Incorporate feedback and iterate on content and designs to meet project, business and customer objectives.

• Manage multiple projects and prioritize tasks effectively while maintaining quality and consistency.

Visual Asset Management:

• Organize, maintain and improve the Digital Asset Management (DAM) system and brand hub, including templates, corporate images, icons, design elements and other reusable assets.

• Support continuous improvement of brand guidelines, templates and asset structures to make content creation easier, more consistent and more efficient across the organization.

• Support governance of brand and content assets by ensuring correct usage, consistency and adherence to approved standards across teams.

• Ensure efficient use of digital assets across projects, maintaining version control, accessibility and alignment with brand standards.

What you bring:

• Relevant degree or education within marketing, communications, graphic design, digital design, visual communication, content planning or a related field.

• Experience in developing marketing content and visual assets for B2B audiences, preferably in an industrial, technical or global organization.

• Experience creating content plans, editorial plans or campaign content roadmaps across channels and formats.

• Strong understanding of design principles, layout, typography, visual hierarchy, user experience and brand consistency.

• Proficiency in relevant design and content creation software, such as Adobe Creative Cloud, Figma, Canva, PowerPoint or similar tools.

• Familiarity with AI-assisted content and design tools, and the judgement to use them effectively while maintaining quality, accuracy and brand consistency.

• Experience working with brand guidelines, templates, DAM systems and digital asset libraries.

• Strong writing and editing skills, with the ability to simplify complex information and communicate customer value clearly.

• Experience using content performance insights, stakeholder feedback or customer input to improve content quality and effectiveness.

• Fluent English skills, both written and spoken; additional languages are an advantage.

• Strong visual communication skills and ability to create high-quality, customer-focused content.

• Ability to combine design, wording and messaging into clear and compelling marketing assets.

• Good understanding of brand management, user experience principles and customer journey thinking.

• Ability to plan, structure and prioritize content based on audience needs, channel requirements and business priorities.

• Ability to translate technical input into simple, relevant and benefit-led customer communication.

• Curiosity and ability to understand technical solutions, customer challenges and industry context, and translate them into clear communication.

• Strong stakeholder management skills and confidence working across functions, regions and external partners.

• Ability to guide stakeholders on effective content, messaging and visual choices based on customer needs and channel best practices.

• Structured and organized approach to project coordination, asset management and version control.

• Understanding of content and brand governance, including how to maintain consistency across templates, assets and channels.

• Sound judgement in using AI-assisted tools to enhance content and design work while ensuring outputs remain accurate, relevant, high quality and aligned with FLS brand standards.

• High attention to detail, quality and consistency in both visual and written content.

Salary range: 175,000 Ron - 225, 000 Ron

As an equal opportunity employer, FLSmidth embraces diversity and equality by promoting an environment of inclusion. We encourage applicants of all backgrounds and perspectives to apply - the more diverse our employees are, the stronger our team is. In our commitment to equal opportunity and eliminating bias, we kindly request that you exclude personal information such as age, ethnicity, marital status, number of children, and photographs from your application materials.

FLS is the leading supplier of engineering, equipment and service solutions to customers in the mining and minerals industries – for more information please visit FLS.com/careers

We offer all employees access to a dedicated recognition platform, empowering you to celebrate achievements, share appreciation and stay connected globally.