Digital Content Creator- Retail

Job Summary:

The Digital Content Creator will be responsible for identifying, planning, capturing, and producing compelling content that supports brand awareness, product storytelling, customer engagement, and business growth across digital and social media channels.
This role will manage all aspects of content development, from concept and pre-production planning through execution and delivery, ensuring content aligns with brand standards, marketing objectives, and audience interests. They will provide content leadership in planning and production activities across Automotive, Marine, Architectural, and related business segments, working closely with internal stakeholders and content contributors to develop authentic and engaging content.

 

Core Duties

Creative Strategy & Storytelling

• Conceive and develop original content concepts, campaigns, and storytelling strategies that support brand objectives and business growth.
• Establish creative direction and narrative frameworks for marketing initiatives across Automotive, Marine, Architectural, and emerging business segments.
• Create innovative approaches to visual storytelling that strengthen brand identity and differentiate XPEL within its industries.
• Determine appropriate creative treatments, themes, visual styles, messaging approaches, and content formats to maximize audience engagement.
• Exercise independent judgment regarding creative concepts, content prioritization, and storytelling execution.

Creative Development & Original Content Creation

• Produce original multimedia content, including video, photography, short-form social content, long-form brand storytelling, and campaign assets.
• Develop concepts, scripts, storyboards, shot lists, and production plans that communicate complex products and customer experiences through engaging narratives.
• Direct the artistic execution of content projects, including visual composition, editorial style, production techniques, and creative presentation.
• Make independent decisions regarding content aesthetics, visual design elements, pacing, tone, and narrative development.
• Lead creative projects from concept development through final delivery while ensuring alignment with brand standards and strategic objectives.

Brand & Audience Innovation

• Evaluate audience trends, engagement patterns, and market opportunities to develop innovative content ideas.
• Recommend new content formats, creative approaches, and storytelling methods that enhance brand visibility and customer engagement.
• Serve as a creative subject matter expert and advisor to marketing leadership regarding brand storytelling opportunities and content strategy.
• Shape the creative vision for digital campaigns, product launches, customer stories, and industry-related marketing initiatives.

Cross-Functional Leadership

• Collaborate with internal stakeholders to identify opportunities for original storytelling and brand-building initiatives.
• Provide creative guidance to internal contributors and external production partners to ensure consistency with established creative objectives.
• Present and defend creative concepts, campaign strategies, and content recommendations to leadership and business partners.

Basic Qualifications:

• BS/BA in Marketing, communications, related field or equivalent experience.
• At least 3 years of experience in video production and content creation.
• Above average experience and knowledge of content management platforms, social media integrations and proficiency with Microsoft Office Suite or other word processing software
• Strong written & verbal communication skills (Must also need to be comfortable on camera during social media live stream)
• Ability to work well with others both in person and across other offices through remote communications.
• Excellent communication skills, including the ability to effectively communicate and integrate with geographically dispersed leaders and teams.
• Strong problem-solving ability with prioritization and attention to detail.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Ability to travel approximately 50 – 75% to events to capture content.

Desired Qualifications

• Knowledge of the automotive industry is a plus.

XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.