Senior Director, Head of Marketing - Data Licensing and AI Services
Shutterstock
·4 days ago
- Location
- New York City, United States of America
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Source
- Workday
Description
Why this role matters
AI is only as good as the data that trains and powers it. As Head of Marketing for our Data Licensing & AI Services, you will leverage Shutterstock’s world-class library of over 1 billion ethically sourced assets along with its growing list of AI partners and services offerings to position us as the premier foundational infrastructure partner for the world’s leading tech companies and LLM developers. You aren't just marketing a product; you are shaping the future of ethical AI.
This position requires a strategic thinker with a deep understanding of market dynamics and customer needs, as well as experience in B2B content and digital solutions. The ideal candidate will be comfortable developing high-impact strategies, identifying market opportunities, and working cross-functionally to bring those strategies to life and possess a deep understanding of the AI model training market, AI and ML technologies, trends, and applications.
Impact Outcomes
Architect the GTM Playbook: Design, launch, and scale the global marketing blueprint for the AI Data Licensing business unit, transforming high-level business goals into measurable market share.
Accelerate Enterprise Revenue: Build a high-velocity demand generation and lead-nurturing engine that directly fuels the enterprise sales pipeline and unlocks new channel partnerships.
Define the Category Market Fit: Turn deep industry analysis, competitor tracking, and AI/ML customer insights into actionable growth strategies that capture untapped market segments.
Orchestrate Global Campaigns: Lead the lifecycle execution of targeted marketing campaigns that demonstrably move the needle on new customer acquisition and long-term retention.
Establish a Data-Driven Culture: Build out the marketing tech stack, attribution models, and KPIs needed to relentlessly optimize campaign performance and maximize ROI.
Unify the Brand Matrix: Act as the ultimate cross-functional bridge, seamlessly aligning the AI division's specialized goals with central Shutterstock brand, product, and operational resources.
Command Industry Thought Leadership: Position Shutterstock as the definitive voice in ethical AI training data by securing tier-one speaking tracks, designing high-impact industry events, and producing elite B2B content.
Influence Executive Strategy: Serve as the core marketing stakeholder for the business unit, delivering data-backed insights directly to senior leadership to shape the future direction of the company.
What You’ll Bring to the Role:
Experience: 7-12 years in B2B marketing with a focus on content, technology, data, AI and/or digital media solutions, including experience in lead generation, establishing and nurturing channel partnerships, customer acquisition, and lifecycle management.
Strategic Vision: Proven experience in developing and executing comprehensive and effective marketing strategies that drive business growth and customer retention.
Analytical Skills: Proficiency in marketing analytics tools (e.g., Google Analytics, CRM, and marketing automation systems) and a data-driven approach to campaign optimization.
Collaborative Leadership: Exceptional communication and presentation skills with a track record of successful cross-functional collaboration, particularly with revenue, product, and customer advocacy teams.
Market Insight: Strong understanding of market dynamics, customer needs, and competitive positioning within the content solutions industry.
Education: Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
Why Shutterstock:
You have a direct impact on the success of the company. Your work matters and is essential to the evolution of our growing AI Business.
Executive leadership cares personally. They prioritize growth and planning your career path with your goals and passions in mind.
Flexibility to work between home and office with everything you need to be successful in both
A generous and competitive benefits package.
Shutterstock connects diverse artists and creative professionals around the globe with the agencies, brands and people who need their work and services. It’s a place where creators come to be inspired and discover new ways to produce their best work.
Shutterstock enables its employees to drive culture and tap into the world around them to develop the toolbox and solutions that help others share their world views. At Shutterstock, your ideas will be welcomed, your uniqueness will be celebrated, and you will be supported in presenting your view of the world as you experience it. We’re champions of resiliency; quickly learning from our shortcomings in our pursuit of continuous growth.
Diverse teams are critical to our success. We encourage people from different backgrounds to apply and we commit to creating and maintaining a culture where employees know they belong and have equal opportunities to succeed.
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At Shutterstock, we are committed to providing competitive pay and benefits that are in line with industry standards. The compensation package offered may vary depending on employment experience, skills, and knowledge. You may also be eligible for our generous benefits package including health, wellness and financial benefits. Compensation ranges for candidates in locations outside of the location(s) below may differ based on the cost of labor, market, and additional factors.
The pay range for this position is below:
Note: Commission-eligible roles are expressed as on-target earnings (base and commission). Non-commission roles are expressed as base salary only but are also eligible for annual incentives.
Shutterstock Values
We are one team collectively focused on creating an unrivaled experience for our Customers and Contributors. Our Values represent the mindset of the employee who will thrive at Shutterstock. If you are passionate about what you do, and want to become part of a cutting-edge technology company building industry leading products, please apply.
Shutterstock is an Equal Opportunity Employer. Suitably qualified and eligible candidates are encouraged to apply regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
Shutterstock ensures that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, [email protected].
The referenced salary range is based on the Company’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
