Assistant General Manager, Marketing 助理總經理, 市場推廣

Mandatory Reference Checking Scheme (“MRC”) for Hong Kong

The Mandatory Reference Checking Scheme is a framework to facilitate Authorized Institutions (“AIs”) to bilaterally obtain reference information during their recruitment process for certain positions, such that misconduct information in an individual’s previous employments can be provided to AIs to inform their employment decisions.

For information related to MRC Scheme, “Frequently Asked Questions for In Scope Individuals” is published by HKAB/Industry Guidelines (https://www.hkab.org.hk/en/home) or further information will be available upon request, if it is applicable to the position(s) applied.

Country of Location:

China Hong Kong

Job Responsibilities:

Marketing & Communications

- Strategize, direct and create compelling marketing, communication and PR campaigns to showcase the bank’s capabilities, differentiations and competitive advantages to drive results.

- Articulate product and service offerings, key benefits and messages, and create effective, compelling positioning, messaging, advertising campaigns and sales tools that are understood and used.

- Collaborate with internal business units and departments including product marketing, e-business, digital acquisition, channels, segments, business intelligence, etc to deliver effective marketing campaigns and materials.

- Manage external agencies, partners, and vendors to implement marketing, communication and PR campaigns with high quality to effectively deliver required business and marketing results.

- Lead and drive campaign from development, project management, executiion to post-campaign evaluation to deliver effective campaign results and insights for future campaign strategies.

- Supervise and manage corporate website, social media, marketing analytics, marketing technology, and new developments.

- Manage marketing budget and cost effectively to deliver ROI targets and drive improvements.

- Initiate market research / customer insights and business analysis to support thorough evaluation of marketing strategy and campaign effectiveness.

- Stay abreast of market trends & intelligence, competitive scene & development, marketing technology & innovations among marketing, advertising, digital, media and PR, event and customer experience spaces. 

- Lead, manage & develop the Marketing team.  

- Ensure all programs / projects are strictly adhered to banking policies and practices, compliance and regulatory requirements

Project management

Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures

- Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership

- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution

Market Research and Competitive Intelligence

- Understand the market trends, products and services offering and approach of key competitors

- Conduct customer satisfaction, marketing surveys

- Internal reporting and other duties as assigned

Implement and compliance of anti-money laundering policy and relevant procedures.

Provide management oversight and develop/maintain a strong compliance culture regarding regulatory and compliance matters as well as anti-money laundering and counter terrorist financing control activities.

Requirements:

Business Knowledge

(Including but not limited to product / functional knowledge, market knowledge and regulatory requirements.)

- Knowledge of the overall marketing landscape spanning advertising, PR, digital marketing, social media, the key recent developments and potential future trends

- Experience and knowledge of PR and media relations would be beneficial for this role

- Good business acumen with sound knowledge of banking and financial products with ability to multi-task and to establish and drive high priority initiatives Knowledgeable about industry and market developments, impact on own function, the Bank’s competitiveness

Intellectual Capabilities

(Such as analytical thinking & problem solving, planning and execution, etc.)

Strategic and entrepreneurial thinking - Understands the market trends and regulatory updates that may impact upon team and organization; Identifies opportunities where team fits within the future development of the organization; Translates the functional strategy to operational terms and drives the team to achieve team goals

Analyzing - Analyzes broad issues; seeks and explores information from various sources; Evaluates impact on own/other functions; Develops solutions, recommendations and action plans which may impact the strategic planning of own/other functions

Initiating action and executing - Initiates actions and leverage resources within/across teams to complete or exceed the set objectives; Prioritizes available resources with consideration of the impact on the major risks within/across the team and function; Creates measures to monitor the progress of the team objectives

Interpersonal Skills, Adversity and Change Management

(Such as communication, teamwork, management and leadership, etc.)

Adapting and responding to change - Challenges the status quo and seeks continuous improvement of processes and systems of own function; Demonstrates openness, responds and drives new ideas and change processes; Supports others in the change process by communicating the risks impact and the benefits for change

Leading and developing people - Builds a high-performing team by hiring the right people, developing and managing their talents; Assesses developmental needs (short, long term) of individuals and teams; Creates development opportunities

Collaboration - Promotes across functions collaboration and ready to provide support to others when in need; Understands inter-dependencies across functions and leverages their expertise to resolve issues; Reconciles conflicts and negotiates compromises

Communication - Conveys ideas succinctly and persuasively to different audiences; Writes complex documents including business reports and presentation; Facilitates open communication among teams

Customer-Centricity - Fosters an extensive and diverse internal network to exchange ideas focused on achieving long-term business objectives; and act as a facilitator to create win-win situation.