- Location
- Tel Aviv-Yafo, Tel Aviv District, Israel · New York
- Department
- Marketing
- Seniority
- VP
Description
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
At Fireblocks, we're not just developing innovative products for the world onchain finance - we're redefining how businesses grow & operate in this new, quickly evolving economy. As a leader in our field, we understand that our solutions are only as successful as the success of our customers - and we love learning and sharing stories about them.
That's where you come in. We're looking for a visionary leader to grow and elevate our product marketing team, translating product excellence into market-winning GTM strategy.
You will lead a world-class team that sets positioning the market can't ignore. Drive product adoption, stickiness, and upsells that the platform is built to earn. And build the intelligence engine and self-service tooling that lets the whole go-to-market team act on it.
Responsibilities
- Engage directly with customers, partners, and analysts to stay ahead of market and competitive dynamics, and use that signal to keep Fireblocks positioned to dominate the market.
- Own Fireblocks' market positioning and messaging, the foundation every GTM motion draws from, across every market we compete in and every buyer we sell to.
- Partner with product management on roadmap strategy, sharing accountability for product adoption, product UEX $, and brand awareness and preference in the segments we compete in.
- Own launch strategy for positioning-changing products; set the governance that let product management launch everything else.
- Translate product and market strategy into contextual GTM enablement across pre and post-sales teams.
- Reshape product marketing at Fireblocks using AI: own the systems that let product management, sales, customer success and marketing deliver value directly, from market signal to launch autonomy, self-serve enablement, and contextual campaigns.
- Set the team's strategy and OKRs, build a team suited to this model, systems thinking and technical fluency alongside classic craft, and invest visibly in their growth.
Minimum Requirements
- 15+ years in B2B SaaS product marketing, ideally in FinServ, Payments, FinTech, or Cybersecurity.
- 5+ years of team management experience.
- A passion and a willingness to learn about new technologies including digital assets and the new financial use cases they enable.
- A strong storyteller who sets the editorial bar a team, and its systems, are built to meet.
- Experience with segmentation, buyer personas, and positioning that holds up across markets and buyer types without diluting into generic language.
- Experience designing AI-based systems that reshape the value, and role of product marketing.
- An excellent communicator who builds consensus across product, sales, and executive stakeholders.
- Willingness to roll your sleeves up, be hands-on and lead by example.
- Thrive in an ambiguous, fast-paced environment with a high degree of autonomy.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
