Vice President - New Business Development & Media & Strategy

Company Description

Publicis Beehive is a full-service media agency built to help brands grow in a fast-changing consumer and media landscape. We bring together ATL, Digital, Performance, Commerce and Integrated Media under one roof, enabling us to deliver connected solutions that drive both brand impact and measurable business growth.

What sets Beehive apart is our combination of deep expertise, agility and speed. Our teams bring together specialists across media, digital, performance, commerce, analytics and strategy, allowing us to move quickly from business challenge to insight, strategy and execution. We believe in faster decision-making, collaborative thinking and delivering high-quality solutions with shorter turnaround times.

We work with brands across sectors and across the consumer journey—from building brands through ATL and integrated media, to driving demand through Digital and Performance, and converting demand through Commerce.

For senior talent, Beehive offers something particularly valuable: the opportunity to build, not just operate. We are strengthening our leadership across Commerce, Performance, Digital, Integrated and Media Strategy, and are looking for people who want to shape the next chapter of the agency. You will have the opportunity to work across disciplines, influence major client businesses, contribute to new business, build new capabilities and create strategies that deliver both brand impact and measurable business growth.

If you are looking for a role where your experience can genuinely shape the direction of an agency, where you can work alongside experts across disciplines, and where media is viewed as a driver of business rather than simply a delivery function, Beehive is a place to build something meaningful.

The scale of Publicis. The agility of Beehive. The expertise to build what’s next.

Overview

 

• 15–20+ years of experience in media strategy, media planning, integrated marketing or a related agency environment.
• Strong and demonstrable expertise in media strategy and planning.
• Deep understanding of Digital and Performance media.
• Strong understanding of TV, Print, OOH, Radio and other traditional media.
• Proven ability to develop integrated media strategies across channels.
• Proven track record of creating media strategies that have helped brands scale their business, with demonstrable impact on sales, revenue, market share, customer acquisition or overall business growth.
• Should be able to demonstrate examples where strategic media planning and investment decisions have directly contributed to significant business growth for brands.
• Strong understanding of consumer journeys, audience planning, media effectiveness and business KPIs.
• Demonstrated experience in winning new business and/or growing existing accounts.
• Strong senior-level relationships with CMOs, marketing heads, media heads and brand leaders.
• Excellent presentation, communication and storytelling skills.
• Strong commercial and business-development mindset.
• Ability to think beyond individual media channels and create holistic business solutions.
• Experience leading large pitches and strategic assignments.
• Strong leadership and stakeholder-management skills.

Responsibilities

Media Strategy & Planning

• Lead media strategy for key brands and strategic accounts.
• Develop integrated media strategies across Digital, Performance, TV, Print, OOH, Radio and other relevant channels.
• Translate brand and business objectives into clear media strategies and investment frameworks.
• Lead annual media planning, campaign planning and budget allocation.
• Develop channel, audience, consumer journey and communication strategies.
• Identify the right balance between brand building, demand generation and performance.
• Provide senior strategic counsel to clients and internal teams.
• Develop innovative media solutions that create competitive differentiation.

New Business Development

• Lead the strategic and media component of new business opportunities.
• Identify opportunities to grow the agency's client portfolio.
• Build relationships with CMOs, marketing heads, media heads and senior decision-makers.
• Lead media strategy for pitches and RFPs.
• Develop compelling pitch narratives, media strategies and integrated solutions.
• Work closely with the NBD team to identify, qualify and convert opportunities.
• Leverage existing client relationships to identify cross-sell and upsell opportunities.
• Build and maintain a strong network across the advertiser, media and marketing ecosystem.

Existing Client Growth

• Identify opportunities to expand the agency's relationship with existing clients.
• Develop integrated solutions across Commerce, Performance, Digital, Integrated and Traditional capabilities.
• Work with account leadership to identify client business challenges and create new revenue opportunities.
• Participate in senior client reviews and growth conversations.

Leadership

• Partner closely with Commerce, Performance, Digital, Integrated and Traditional leadership.
• Bring together specialist teams to create integrated solutions.
• Mentor senior planners and strategy talent.
• Develop the agency's overall media strategy proposition and point of view.
• Represent the agency at senior industry and client forums.

Additional Information

Success Measures

• New business revenue won.
• Pitch conversion rate.
• Growth of existing client revenue.
• Cross-sell and upsell opportunities.
• Quality and effectiveness of media strategies.
• Senior client relationships developed.
• Contribution to agency growth.
• Development of integrated media solutions.
• Strategic positioning and differentiation of the agency.

Ability to demonstrate measurable business impact of media strategies through sales growth, revenue growth, market-share gains, customer acquisition or other relevant business outcomes.