Brand Associate

Job Description Summary

#LI-Hybrid

Location: Panama

This role is based in Panama. Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.

Lead the definition and execution of brand and portfolio strategies, with full ownership of marketing planning, lifecycle management, and commercial performance. This role is a core member of the Brand Team, accountable for driving results through strategic thinking, cross-functional leadership, and flawless execution.

 

Job Description

Key responsibilities

• Own the development and execution of brand strategies and tactical plans, ensuring alignment with portfolio priorities, business objectives, and field execution needs.
• Lead portfolio lifecycle management initiatives, monitoring market performance, key KPIs, brand results, risks, and opportunities to guide decision-making.
• Analyze market trends, sales performance, competitive dynamics, and commercial data to generate actionable insights and strategic recommendations.
• Drive sales forecasting and demand planning in close collaboration with finance, commercial teams, and relevant cross-functional partners.
• Lead the development, approval, and deployment of promotional materials for the sales force, ensuring compliance with internal processes and standards.
• Act as the main marketing point of contact for cross-functional stakeholders including Medical, Access, Regulatory, Finance, and commercial partners to ensure aligned strategy and execution.
• Own budget planning, tracking, and optimization of promotional and tactical investments to maximize commercial impact.
• Lead commercial planning cycles, field force follow-ups, and ongoing performance reviews, proactively identifying actions to strengthen execution.
• Ensure strong alignment between strategy and field execution, acting as the guardian of brand priorities and performance delivery.

Essential Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; minimum 3 years of experience in brand management, marketing, or commercial roles with clear ownership responsibilities; intermediate to advanced English proficiency.
• Proven experience managing brand strategies, portfolio planning, and commercial initiatives.
• Strong analytical capabilities, with the ability to translate market, sales, and performance data into strategic decisions.
• Ability to manage complexity, prioritize effectively, and lead multiple workstreams in a matrix environment.
• Excellent communication, influencing, and stakeholder-management skills across cross-functional groups.
• Previous exposure to pharmaceutical, healthcare, or consumer goods environments is preferred.
• Strong project ownership mindset, with accountability, autonomy, learning agility, and executional excellence.
• Strategic mindset and motivation to continue growing into senior marketing or commercial leadership roles.

 

 

Skills Desired

Brand Awareness, Brand Management, Brand Marketing, Curious Mindset, Customer Insights, Demand Generation, Digital Marketing, Diversity and Inclusion (D&I), Flexibility (Inactive), Job Description (Inactive), Marketing Campaigns, Marketing Planning, Marketing Strategies, Media Campaigns, Message Development, Microsoft Access, Sales, Standard Operating Procedure (SOP)