Digital Communication Manager

At Swarovski, you don’t just join a brand - you help reinvent one of the most iconic names in fashion and design. Here, bold ideas matter, creativity drives change, collaboration is valued, and your work shapes how the world experiences brilliance. If you’re ready to push boundaries, grow your skills, and leave your mark where innovation meets timeless elegance, we’re ready for you.
 

We’re looking for a Digital Communication Manager to support our digital content strategy and elevate our online presence. This is your opportunity to combine engaging content, creativity, and digital innovation to create exceptional customer experiences.

About the job:

Your responsibilities include, but are not limited to:

• Contribute to the execution of the end-to-end strategy, roadmap, creation, optimization and activation of content for the .com editorial hub, driving brand equity, website traffic, SEO performance and LLM discoverability.

• Support the development and scaling of AI-generated content and related capabilities for digital channels and support evolving business and customer needs across digital channels.

• Support the development and optimization of Product Detail Page (PDP) content, including product data, naming, descriptions, and digital assets.

• Support the implementation and execution of digital experiences, interactive content, and gamification initiatives.

• As part of the Digital Marketing & Club Experiences team within the broader Customer Engagement organization, contribute to cross-functional projects aimed at enhancing the online Club experience, supporting loyalty program acquisition and engagement, and delivering innovative digital experiences that strengthen the online customer journey.

About you

We are looking for a unique and amazing talent, who brings along the following:

• Bachelor's or Master’s degree in Marketing, Digital Media, Communications, or a related field.

• 3-5 years of professional experience in Digital Marketing, Digital Communication or a similar role; experience within the luxury or fashion industry is a strong advantage.

• Strong understanding of content strategy, SEO, website content management, and digital marketing best practices.

• Proven ability to successfully manage cross-functional projects and work with stakeholders from multiple functions.

• Strong project management, organizational, presentation, and communication skills.

• Familiarity with AI-powered search, Generative Engine Optimization (GEO), and LLM content discoverability principles is a strong advantage.

• Experience, academic exposure, or a strong interest in applying AI to digital marketing, content creation, search optimization, or personalization is highly desirable.

What we offer

You can expect a range of benefits, including:

• Learning and career development programs to help you grow

• A global employee assistance program offering support in the areas of mental, physical, and emotional health, managerial support as well as financial and legal matters

• Hybrid and flexible work options to support your work-life balance

• Paid volunteering leave to support causes that matter to you

• Exclusive employee discounts on Swarovski products

• Full coverage of accident insurance

• Attractive pension fund conditions

• Subsidized public transportation or free parking

Masters of Light Since 1895

Swarovski creates crystal-based products of unique quality and craftsmanship that bring joy and celebrate individuality. Founded in Austria in 1895, we design, manufacture, and sell the world’s finest crystals, gemstones, Swarovski Created Diamonds, zirconia, jewelry, accessories, and home décor.

Sustainability and responsibility are at the heart of our brand, from circular innovation to diversity, inclusion, and the philanthropic work of the Swarovski Foundation. We empower people to express their individuality with confidence and respect, and we believe that different perspectives make us stronger.

Swarovski is an equal opportunity employer. We are committed to fair, inclusive recruitment and to building a workplace where everyone feels they truly belong.

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