Senior Brand Communications Manager, North Asia

Your role @ CHANEL

The Senior Brand Communications Manager, North Asia will partner with global, regional, and local teams across divisions and markets to develop and execute a coherent, impactful communications strategy for North Asia, strengthening the brand's advocacy among target audiences and supporting business across the three divisions. This role will strengthen the communications community and promote cross-market collaboration and best practice adoption to amplify our unified voice and enhance the brand's positive influence in North Asia. This role will report directly to the Head of Communications, North Asia, and will be based in Hong Kong.

The impact you can create at CHANEL

Brand Communications and Public Relations across divisions:

• Build a coherent, innovative and impactful public relations strategy to grow the positive influence and impact of CHANEL in the North Asia region across Fashion, Fragrance and Beauty as well as Watches and Fine Jewelry divisions.

• Act as the strategic advisor to division teams and market teams to elevate brand visibility and leadership through compelling storytelling and tailored communications

• Support business by creating appealing storytelling and trustful emotional connection with clients.

• Identify cross-market opportunities and create collaboration and synergy among the region to maximize impact and benefit for each market wherever possible.

Influence strategy:

• Be part of the global Influence committee to develop an impactful influence strategy and measurement guideline across the House.

• Build influence through 360 touchpoints to enhance the ultimate luxury brand image, and leverage influencers, content creators, and celebrities to enhance decisive leadership across three divisions.

• Act as a master of PR and social media trend and an expert of multi-markets, particularly Mainland China and Korea, to be able to provide strategic counsel.

Global-Regional-Market Alignment:

• Partner with global divisions, regional divisions and each local market PR teams on cultivating a community of integrated team of communication experts and fostering a culture of creativity, collaboration, and excellence.

• Represent the region in global editorial forums, ensuring two-way communication and influence.

You are energized by…

• Developing and executing impactful communications and public relations strategies across multiple markets and divisions.

• Building influence through storytelling, social media, influencers, content creators and celebrities.

• Identifying cross-market opportunities and driving collaboration across the region.

• Working closely with global, regional and market teams to foster creativity, collaboration and excellence.

• Acting as a master of PR and social media trends and providing strategic counsel across diverse markets, particularly Mainland China and Korea.

What you can bring to the team…

• Education: Bachelor's degree and above in Communications, Public Relations, Journalism, Marketing, or a related field.

• Experience: A minimum of 8-12 years of progressive experience in communications, public relations, media relations or social media. A mix of in-house and agency experience is preferred.

• Complete fluency in written and spoken English is essential; Professional proficiency in written and spoken Mandarin or Korean would be a significant advantage.

• Multi-market experience and knowledge of China and South Korea is critical.

• Demonstrated track record of developing and executing successful, high-impact PR and communications campaigns.

• Excellent communication skills, capable of engaging diverse stakeholders and cultivating strong internal and external partnerships.

• Innovative communicator, highly collaborative, poised, results-oriented, and able to navigate a complex, matrixed organization.

What you will learn / What CHANEL can offer you…

• Opportunity to work across global, regional and local teams, supporting communications initiatives across Fashion, Fragrance & Beauty, and Watches & Fine Jewelry.

• Exposure to diverse markets across North Asia, particularly Mainland China and Korea.

• Participation in global influence and editorial forums, contributing to communications strategy and best practice sharing across the House. 

• The opportunity to shape a stronger communications community and amplify CHANEL's positive influence across North Asia.

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel.