- Location
- HQ Bryanston, South Africa
- Type
- Full-time
- Department
- Marketing
- Experience
- 2+ years
- Closing date
- Today
- Source
- Workday
Description
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The key purpose is to develop and execute differentiated experiences that surprise consumers & build brands.
Key Roles and Responsibilities:
- Brief, activity plan, production, execution, evaluation of major flagship events & brand experiences.
- Execute events strategy, national events plan and develop/manage regional calendars.
- Manage relationships with multiple agency and internal stakeholders pertaining event negotiation, planning and execution.
- Manage regional experiential events budget and negotiate sponsorship deals pertaining regional event properties at local level.
- Support and ensure brands/regions in best-in-class execution on other.
- Ensure consistent execution of regional assets across Africa.
- Execute event & brand experience activation toolkits (by type, by size) and lead the communication and training of same.
- Owns ticketing & Hospitality fulfilment.
- Manage event & experiential agency / partner / supplier model and grid; manage relationships and develop specialized BTL agencies.
- Budget Management
- Establish ROI criteria and measure for all events/experiences (Brand teams accountable to manage/monitor/adhere).
- Build capabilities across Africa (connections, brand, markets, agencies) and transfer best practices and learnings across countries.
- Trends & opportunities, competitive monitoring.
- Subject matter specialists (SME) in: Experiential execution - Festivals, Stadia -Ticketing & Hospitality.
Key Attributes and Competencies:
- Verbal ability and communication skills
- Persuasiveness and selling ability
- Sound interpersonal skills, creativity and ability to mix with other people
- Experience in handling On Premise Key Accounts
- Experience in handling very demanding customers
- Experience in a high profile / LSM consumer base
- Broad knowledge of a Premium Co. market
- Execution experience in a Premium Co. market
- Strong Internal Stakeholder relationships
- Draught handling / execution experience
- Key Internal Project management, i.e. Spiritual Homes, Draught Training Experience etc.
Minimum Requirements:
- Sales or Marketing related degree
- 2 years experience in Formal On Premise Market
- Valid unendorsed Code 8 drivers license
Additional Information:
- Band: VIII
SAB/AB InBev is an equal opportunity employer, and all appointments will be made in line with SAB/AB InBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for shortlisting.