Sales Development Representative

Sales Development Representative (SDR)

Cape Town | Hybrid

We're looking for a Sales Development Representative (SDR) to help build and shape our lead generation function. This is not a traditional high-volume sales role. You'll focus on strategic prospecting, engaging enterprise stakeholders, and generating high-quality opportunities that drive meaningful business growth.

If you're passionate about B2B sales, enjoy connecting with executives, and want the opportunity to create something from the ground up, we'd love to hear from you.

What You'll Do

• Design and execute targeted outbound lead generation campaigns.
• Research and identify enterprise organisations and key decision-makers.
• Engage C-suite, HR, Operations, and Digital Transformation leaders through LinkedIn, email, phone, and other channels.
• Build meaningful relationships through personalised, insight-driven outreach.
• Qualify prospects and convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs).
• Schedule high-quality Discovery Meetings for the sales team.
• Maintain accurate CRM records and pipeline reporting.
• Analyse campaign performance and continuously improve outreach effectiveness.
• Partner closely with Sales and Marketing to optimise messaging, targeting, and lead generation strategies.

What We're Looking For

• Based in Cape Town.
• Minimum 3 years' experience in sales development, business development, lead generation, or a similar B2B sales role.
• Proven success engaging enterprise decision-makers through outbound prospecting.
• Experience using AI tools to improve prospecting efficiency and campaign effectiveness.
• Strong understanding of enterprise B2B sales cycles and consultative selling.
• Ability to create and optimise ICP-led outbound campaigns.
• Confident communicating with Directors, Executives, and C-suite stakeholders.
• Highly organised, self-motivated, resilient, and results-driven.
• Excellent written and verbal communication skills.
• Experience with CRM platforms (HubSpot preferred), LinkedIn Sales Navigator, and prospecting tools.

 

 

Why Join Us?

• Competitive salary
• Uncapped performance incentives
• Medical aid subsidy
• 30 days annual leave
• Hybrid working model
• Opportunity to build and shape a growing sales function
• Exposure to enterprise sales, strategic partnerships, and AI-enabled sales practices within a fast-growing technology business