Texas Precious Metals: Brand Campaign Manager

Description

Texas Precious Metals

Job Description: Brand Campaign Manager

Do you know how to turn a strong brand idea into a coordinated campaign that connects across channels?

Are you energized by bringing strategy, creative development, content, and execution together around a clear business goal?

Does building an integrated marketing function in a fast-moving, entrepreneurial environment appeal to you?

Do the values of stewardship, versatility, and family resonate strongly with you?

Do you find the improvement of people’s lives through stewardship of God-given resources inspiring?

Then, Texas Precious Metals is right for you!

Brand Campaign Manager Job Summary

Texas Precious Metals is seeking a Brand Campaign Manager to translate broader brand and marketing priorities into coordinated, compelling campaigns across Texas Precious Metals, Texas Mint, Texas Depository, Y’all Street, and related businesses. The Brand Campaign Manager will connect strategy, creative development, content, and execution while helping ensure campaigns are organized, purposeful, and consistent with each brand’s positioning.

Brand Campaign Manager Responsibilities

• Develop and manage integrated brand and product campaigns, including seasonal and time-specific programs.
• Translate marketing strategy into campaign briefs, messaging priorities, creative requirements, execution plans, and calendars.
• Coordinate initiatives across creative, digital, communications, social media, partnerships, events, and other marketing functions.
• Partner with internal stakeholders and external creative partners to develop campaign concepts and bring them to market.
• Manage branded content initiatives from concept through final execution and support go-to-market planning for new products, services, partnerships, and major company initiatives.
• Lead planning and coordination for photography, video, interviews, events, podcasts, and other brand storytelling opportunities.
• Maintain campaign assets, content libraries, and creative resources while helping ensure brand and visual consistency.
• Establish campaign objectives, review performance, and identify ways to extend successful ideas across channels.
• All other duties as assigned by management.

Brand Campaign Manager Skills and Competencies

• Integrated campaign planning and brand strategy.
• Creative briefing, messaging, content development, and go-to-market planning.
• Strong project management with the ability to coordinate multiple priorities, deadlines, and stakeholders.
• Excellent written and verbal communication, strong creative judgment, and proactive ownership.
• Ability to create structure without unnecessary bureaucracy and move comfortably between strategy and execution.

Brand Campaign Manager Qualifications

• 5–7 years of experience in brand marketing, integrated marketing, campaign management, content marketing, or a related discipline.
• Demonstrated experience executing integrated marketing campaigns across multiple channels.
• Experience working directly with creative teams, agencies, production partners, or content creators.
• Comfort operating in an entrepreneurial environment where processes are still being built and priorities can move quickly.
• Ability to learn complex categories quickly; precious-metals or financial-services experience is not required.
• Understanding and appreciation of Texas culture and values such as independence, straightforwardness, accountability, relationships, and earned trust.

Physical Requirements

• Ability to perform standard computer-based and office work for extended periods.
• Ability to participate in meetings, content-capture activities, and occasional on-site marketing or event activities.

Work Environment

Austin-based role with a hybrid schedule until the new Austin office opens; afterward, this position is expected to work in the office at least four days per week. This role is not intended to become fully remote.

Benefits

• Health Insurance
• Vision Insurance
• Dental Insurance
• 401k
• Paid Time Off
• Profit Sharing
• Counseling