Head of Product and Platforms

Company Description

Publicis Groupe is a world leader in marketing communication and digital business transformation driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework — it’s a cultural model we've built to unite our people in a collaborative way of thinking and working.

 

Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across 100 countries globally. In Australia, our powerhouse of marketing capabilities stretches across creative agencies Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, and media agencies Starcom, Zenith, Performics, Spark Foundry, Digitas, Epsilon, Arc, Prodigious, PMX, and PR Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients.

 

PMX (Publicis Media Exchange) is the central investment practice for Publicis Media. We’re responsible for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence.

We are a dedicated, passionate, and expanding team focused on delivering growth by educating and driving the adoption of Publicis Groupe solutions including:

• Precision: Delivering holistic programmatic value to clients and acting as the guardian of programmatic solutions. These are dedicated to the advancement and increased adoption of technology and data to drive client effectiveness and media efficiency.
• APEX: An innovative and disruptive investment solution designed to create unique opportunities that deliver tangible business benefits.
• Partnerships: Developed both regionally and locally with selected key vendors to provide unique, innovative, and ultimately functional benefits for our clients. We structure our partnerships to promote true collaboration and best-in-class work across our agencies.

Job Description

The transformation you will experience:

 

The Head of Product & Platform, PMX Lift is responsible for building and evolving the PMX Lift capability across ANZ. The role defines, prioritises and delivers the product roadmap across Lift Video, Audio and OOH, and owns platform development, capability design, partner and vendor management, operating discipline, measurement, governance and continuous improvement. Working closely with the Head of Strategy & Client Solutions, PMX Lift, the role translates validated agency and client needs into product priorities while retaining clear accountability for what PMX Lift builds and how the platform evolves. 

 

Your scope will include:

 

• Shape the future of our Lift product suite across Video, Audio and Out of Home (OOH), owning the roadmap and ensuring it evolves in line with market opportunities and client needs.
• Translate the product vision into clear priorities, bringing together commercial insights, user feedback and business objectives to drive meaningful product enhancements.
• Lead the end to end product lifecycle, from defining requirements and setting delivery standards through to platform improvements, governance and documentation.
• Work closely with local and global teams to drive integration opportunities across connected identity, connected media, PubID, DMS, DSP and other key technology and measurement partners.
• Partner with teams across Product Development, Data Intelligence, APEX and Commercial, as well as external technology and media partners, to continuously improve the product experience and unlock new capabilities.
• Create effective feedback loops with Strategy & Client Solutions, agencies, operational teams and senior stakeholders to ensure product decisions are informed by real world needs and opportunities.
• Drive successful adoption of product updates by ensuring changes are clearly communicated, well documented and seamlessly embedded into planning and activation workflows.
• Build and maintain clear product frameworks, decision-making principles and best-practice guidance that empower teams to get the most value from the Lift suite.
• Partner with the Head of Strategy & Client Solutions and key stakeholders across Commercial, GMS and APEX to ensure the Lift product suite supports sustainable growth, strong adoption and scalable commercial outcomes.
• Drive product decisions that balance client value, commercial performance and operational efficiency, ensuring pricing, scope and delivery expectations are clear and aligned.
• Work closely with Finance and Commercial teams to optimise product economics, manage investment priorities and maximise platform and vendor value.
• Support the evolution of Lift's commercial models, identifying opportunities to scale both local and global product offerings.
• Continuously identify and remove barriers to growth, simplifying product complexity, reducing manual processes and improving the overall user experience.
• Ensure roadmap priorities are connected to measurable client, agency, operational and business outcomes, helping deliver long-term value across the organisation.
• Build and lead strategic partnerships with technology, platform, data and media partners to strengthen and scale the Lift product ecosystem.
• Collaborate with global, regional and local stakeholders to bring best practice, innovation and product roadmaps into the ANZ market.
• Partner closely with Strategy & Client Solutions, Data Intelligence, APEX, GMS and Operations teams to translate client needs, measurement outcomes and operational requirements into product enhancements.
• Ensure product capabilities, roadmap priorities and market positioning are clearly understood across internal and external stakeholders.
• Embed governance, compliance and data privacy considerations into product development and partnership decisions.
• Establish and evolve the operating model that supports Lift product delivery across product management, operations, measurement and analytics.
• Lead and coordinate cross-functional expertise, creating clear accountability for product design, delivery, governance and support.
• Build strong collaboration between product, planning, operations and measurement teams, ensuring everyone understands product capabilities, priorities and future direction.
• Drive effective product ways of working through regular roadmap reviews, governance forums, issue management and release communications.
• Develop long term capability and succession plans across product, platform, operations and measurement disciplines.

 

 

 

What type of person will be successful in this role:

 

• Established experience within the Advertising/Marketing Industry is preferred, but not mandatory.
• Proven experience leading product roadmap development and delivery within media, adtech, data, platform or agency environments.
• Strong understanding of product operations, governance, measurement and analytics, with the ability to balance strategic priorities and day to day execution.
• Ability to translate client, agency and business needs into clear product requirements and actionable roadmap priorities.
• Skilled at building strong relationships across technology, data, commercial, operations and leadership teams, driving alignment and collaboration.
• Sound commercial judgement with experience making decisions around build, buy and partner opportunities, as well as prioritisation and sequencing.
• Comfortable simplifying complex product, platform and data concepts for a broad range of stakeholders.
• Proven ability to navigate ambiguity, manage competing priorities and drive cross functional delivery in fast-paced environments.
• Strong governance mindset, with experience managing considerations around data, identity, privacy, compliance and partner integrations. 

 

#LI-DS1

 

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

 

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

 

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

 

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.