Associate Brand Manager, Marketing

About the job 

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. 
 
This role is based in the Needham, MA headquarters and is hybrid. 
 
The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on sell-in and sell-through of the portfolio, both new products and base business. SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries. 
 
As an Associate Brand Manager, you will be a brand steward helping to lead the development and execution of the product roadmap, go-to-market strategies and drive consistent voice and messaging across all marketing channels (e.g. Packaging, Advertising, Infomercial, PR, Social & Digital, collateral, trade etc.) 
 
Here are some of the EXCITING things you’ll get to do: 

• Innovation Launch Support: Work cross-functionally to support the development and execution of new product innovation strategies and go-to-market plans – specifically message development and execution for packaging, digital, and in-store assets 

• Be the category expert: understand price, positioning, competitive landscape and market / consumer needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale 

• Comms & Go-to-Market Strategy: Collaborate with Product Development, Creative Services and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and social / digital 

• Drive a consumer first mentality: Partner with Consumer Insights on identifying and validating optimal consumer proposition on product, positioning, messaging, pricing, etc. and make recommendations in alignment with cross-functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen innovation roadmap and communication plans. 

• Retailer Sell-in: Communicate product value proposition to the sales team and deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy. 

• Post-Launch Evaluation: Conduct post evaluation and analysis of activities and performance, recommending improvements and evolutions of future brand marketing and commercial initiatives. Support development and implementation of best practices and proven success drivers across all consumer and customer touchpoints. 

• Creative Development: Develop creative briefs for consumer and retailer facing messaging, manage creative reviews and ensure execution delivers on the right consumer insights and product benefits. 
   

ATTRIBUTES & SKILLS: 

• Strong communication skills and ability to make effective presentations to all levels of management 

• Broad spectrum of marketing skills, defining strategies, building plans, driving product launches and in-market execution 

• Ability to connect the dots and think at a holistic and strategic level across the business 

• Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix. 

• Influencing, conflict resolution, and creative problem solving. 

• Ability to synthesize complex product features into compelling and desirable consumer benefits 

• Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection” mindset. 

• Biased towards action, taking initiative, and rolling up your sleeves and get it done together. 

• Managerial skills and comfortable managing and building cross-functional teams. 

• Ability to mine, analyze data and draw compelling conclusions. 
   

REQUIREMENTS: 

• 2-3 years of prior Marketing experience required, preferably with direct responsibility for Brand planning, messaging, positioning, and communication strategy and execution 

• Experience leveraging consumer insights to develop effective marketing campaigns and innovation programs 

• Experience in creative / media development and execution and new product launches 

• Bachelor’s degree in marketing, or equivalent experience. MBA preferred 
   

YOUR ROLE in DIVERSIFYING  

• As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy 

• Be an Ally, find internal Champions 

• Explore SharkNinja’s Employee Resource Groups or volunteer to serve on committees that organize diversity-related events and activities 

• Participate in employee engagement surveys and respond as openly and honestly as possible 

• Become culturally competent; take the time to learn about different cultures, races, religions and backgrounds represented by your colleagues 

• Treat people in a way they wish to be treated rather than the way you wish to be treated 
   

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET  

• Leads us to be “RARELY SATISFIED” 

• Make things better each day; “PROGRESS OVER PERFECTION” 

• Using your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,” 

• Deliver something great; “WINNING IS A TEAM SPORT” 

• Be clear and honest, “COMMUNICATING FOR IMPACT.”  
   

This is Hybrid role 2-3 days in Needham Office