Job Title:
National Brand Coordinator
Job Purpose:
Our client is seeking a National Brand Coordinator to coordinate and implement the organisation's national brand strategy by delivering integrated marketing campaigns, brand communications, corporate social investment (CSI) initiatives, office branding, and local marketing support. The role is responsible for enhancing brand awareness, driving stakeholder engagement, and ensuring consistent brand execution across the national network.
Responsibilities:
National Brand Campaigns
- Coordinate the planning, delivery, and execution of national marketing campaigns.
- Ensure campaigns are delivered on time and within budget.
- Communicate campaign plans and provide support to offices nationwide.
- Drive consistent campaign implementation across the national network.
- Monitor campaign schedules and track progress.
- Increase branch participation and engagement in marketing initiatives.
- Measure campaign performance and return on investment (ROI).
- Prepare and present post-campaign performance reports.
National Marketing Calendar
- Coordinate the annual marketing calendar.
- Schedule and manage seasonal campaigns, business communications, special events, and strategic initiatives.
- Ensure timely communication and rollout of all marketing activities.
- Maintain high levels of branch participation.
- Deliver campaign assets according to agreed timelines.
CSI & Community Initiatives
- Coordinate national CSI and community engagement programmes.
- Increase office participation in CSI initiatives.
- Measure and report on the impact of community programmes.
- Promote positive brand awareness through community involvement.
Brand Communications & Advertising
- Coordinate national brand communications, public relations, advertising, and branding initiatives.
- Manage advertising and promotional opportunities.
- Coordinate suppliers and oversee project delivery.
- Ensure all communications comply with corporate identity and brand guidelines.
Office Launches & Brand Standards
- Coordinate branding, signage, marketing collateral, and promotional requirements for new offices, relocations, and refurbishments.
- Deliver branding projects on time and within budget.
- Ensure compliance with national brand standards.
- Enhance and maintain consistent brand visibility across all offices.
Local Area Marketing Support
- Provide marketing guidance and support to offices for local campaigns and events.
- Strengthen local brand awareness and market presence.
- Support initiatives aimed at increasing local market share.
Brand Collateral & Asset Management
- Coordinate the sourcing, production, and distribution of branded marketing materials and promotional items.
- Manage stock levels and ensure timely distribution of marketing assets.
- Maintain quality and consistency across all branded materials.
- Manage supplier relationships and marketing budgets effectively.
Skills & Experience Required:
- Brand management and corporate identity implementation.
- Marketing campaign planning, coordination, and execution.
- Project and event coordination.
- Marketing communications and content coordination.
- Digital marketing and social media management.
- Public relations and advertising coordination.
- Supplier, agency, and stakeholder management.
- Budget administration and cost control.
- Marketing collateral production and inventory management.
- Campaign reporting, data analysis, and performance measurement.
- Proficient in Microsoft Office (Word, Excel, PowerPoint, and Outlook).
- Experience using marketing, design, or project management platforms (e.g. Canva, Adobe Creative Suite, or similar).