PG India - Senior Executive

Company Description

About the Company:

 

We are the ROI agency, a position we have proudly held true to since 2005. Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

 

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Disney, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

About the Role

We are looking for a highly driven and analytical Performance Marketing & E-commerce Lead to manage and scale growth across both D2C and Marketplace ecosystems.

The ideal candidate should possess strong hands-on expertise across Meta Ads, Google Ads, Amazon Ads, Flipkart Ads, and Myntra Ads while also being capable of leading client conversations, managing a small team, and driving business outcomes.

This role requires someone who can combine strategic thinking with execution excellence and deliver measurable growth across customer acquisition, revenue, profitability, and marketplace performance.

Key Responsibilities

D2C Performance Marketing

• Own end-to-end performance marketing strategy and execution across:
• Meta Ads (Facebook & Instagram)
• Google Search
• Google Shopping
• Performance Max
• YouTube Ads
• Display & Remarketing
• Drive acquisition, revenue growth, and profitability for D2C brands.
• Monitor and optimize:
• ROAS
• CAC
• CPA
• Conversion Rate
• AOV
• LTV
• Revenue Growth
• Develop audience, creative, bidding, and funnel optimization strategies.
• Analyze campaign performance and identify opportunities for scale.

Marketplace Advertising & Growth

Own performance and growth across:

• Amazon Ads
• Flipkart Ads
• Myntra Ads

Responsibilities include:

• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Keyword Strategy
• Search Ranking Optimization
• Marketplace Visibility
• Revenue Growth
• ROAS Optimization

Work closely with marketplace teams to improve:

• Product discoverability
• Conversion rates
• Sales velocity
• Marketplace profitability

Client Management

• Lead client discussions and performance reviews.
• Present campaign performance and growth opportunities.
• Build strong relationships with stakeholders.
• Translate business objectives into media and marketplace strategies.
• Handle escalations and drive resolution proactively.

Data, Analytics & Optimization

• Analyze large datasets and generate actionable insights.
• Build performance dashboards and reporting frameworks.
• Conduct funnel analysis and identify growth opportunities.
• Drive continuous testing across:
• Audiences
• Creatives
• Landing Pages
• Bidding Strategies
• Product Listings
• Ensure delivery of client KPIs and business objectives.

Desired Skills & Experience

Must Have

• Hands-on expertise in:
• Meta Ads
• Google Ads
• Amazon Ads
• Flipkart Ads
• Myntra Ads

Preferred

• Agency experience.
• Experience managing Beauty, Fashion, Lifestyle, FMCG or D2C brands.