Lead, Apparel Merch, Men’s, Converse GC

Role Purpose:

Drive Converse Apparel growth in GC by integrating consumer insights, channel needs, and brand direction into a differentiated assortment strategy. Lead end-to-end product creation, merchandising, and marketplace planning. Working closely with licensing partners, planning, brand, and cross-functional teams to deliver consumer-right product assortments that meet business and brand objectives.

Job Responsibility:

• Lead seasonal line planning, product briefs, and assortment strategy in partnership with      licensing partners.
• Build line architecture including pricing strategy, product attributes, distribution strategy, and

margin considerations.

• Identify consumer trends and translate insights into product opportunities aligned with

Converse brand positioning.

• Ensure product assortments support financial targets through collaboration with Planning and

Analytics.

• Monitor in-season performance by channel, identify opportunities, and take action to optimize sell-through and market share.
• Quickly respond to ad-hoc channel needs while staying true to brand and product strategy.

Qualifications & Requirements

• 8+ years of merchandising experience in apparel and/or accessories, with exposure to both product creation and channel merchandising.
• Proven track record in end-to-end merchandising: product line planning, brand alignment, and marketplace execution.
• Strong fashion and trend sense, ability to translate consumer insights into commercial opportunities.
• Analytical and business acumen with ability to read in-season performance and take quick action.
• Strong cross-functional collaboration and communication skills, with ability to influence across teams.
• Experience working with licensing or partner models is a plus.

Enterprise/Leadership expectations:

• Be Open and Curious
• Think Like a Consumer
• Visionary and Strategic
• Be Resilient
• Embrace Change
• Engage Teams

Key Partnerships:

• Licensing partner
• Asia Merchandising Planning