- Location
- Taguig
- Type
- Full-time
- Department
- IT
- Experience
- 2+ years
- Education
- Bachelor
- Closing date
- Today
- Source
- CareersPage
Description
About the Role
The Digital Ads Specialist is responsible for planning, executing, and optimizing paid digital advertising campaigns across platforms such as Facebook, Google Ads, and other digital channels. The role manages channel strategy, budget pacing, media buying, conversion tracking, performance reporting, and campaign optimization, using data-driven insights to improve efficiency and campaign results.
Key Responsibilities
Channel Ownership and Strategy
- Take ownership of assigned channels, managing budget pacing and ensuring quality and efficiencies.
- Define channel strategy per campaign objective including but not limited to audience strategy and content strategy.
- Responsible for aligning ad specs and analytics requirements with internal stakeholders.
Media Buying, Reporting and Optimizations
- Execute media buying, implementing best practices and learnings. Ensure proper measurement and conversion tracking are implemented. Provide data-driven insights and lead optimizations.
- Prepare reports based on agreed cadence, structure, and granularity. Ensure compliance with internal and external mandatories.
- Industry Knowledge
- Keep up to date on channel and industry trends and updates.
Qualifications
- At least 2 years of work experience in Digital Marketing, managing paid ads campaigns.
- Bachelor's/College Degree in Business and Marketing.
- Excellent understanding of Facebook, Google Ads, and other platforms.
- Excellent in campaign A/B testing and optimization.
- Intermediate knowledge in MS Office - Excel and Spreadsheet.
- Strong analytical skills and experience in generating SEM reports.
- Outstanding communication, coordination, and interpersonal skills.
- Experience in planning and implementing a successful SEM strategy.
- Experienced in web analytics (e.g., Google Analytics, Net Insight, Omniture, Webtrends).
- Familiar with A/B testing and multivariate experiments.
- Fluent in English; 2-3 years experience as a mainland push overseas game purchase optimization specialist.
Skills
ExcelGoogle AnalyticsSEMGoogle AdsCompliance