Assistant Manager, Merchandise and Community Marketing

With over 50 years of history as a global innovator in entertainment technology, IMAX is the gold standard in immersive entertainment. We are the go-to, end-to-end premium technology platform for the world’s greatest filmmakers and creators — giving them the tools to realize their visions to the fullest. 

As a result, IMAX attracts the most skilled and accomplished professionals in entertainment and technology. Our global teams merge technical, creative and operational expertise, deep industry relationships spanning the world, and an agile, entrepreneurial approach that prioritizes quality and innovation. 

Our success is driven by our people. We cultivate our unique culture by fostering strong team connections, recognizing and rewarding excellence, and creating a workplace that empowers success. By working together in service of our mission, we push the limits of human imagination and transcend the ordinary. 

Job Description:

What we’re about

IMAX is not your everyday entertainment experience, so it’s not surprising that IMAX employees and their careers go beyond the ordinary. Our employees share a passion for quality in everything they do. Our Hollywood people are movie business insiders with years of production experience. Our technology experts are unashamedly geeky – people who can talk for hours, and be riveting, about color gamut and lasers. Our business people are consummate sales and marketing professionals who are spreading the IMAX word around the world.

Of course we offer all the benefits you’d expect from a company with over 50 years of history. Yet, beyond this, we know everyone works differently and is motivated by different things. That’s why we offer competitive pay and a wide assortment of benefits – to help you make the most of your life at work and away from it.

As the world’s leading entertainment technology company, IMAX has revolutionized the way people experience movies. Specializing in immersive motion picture technologies, our employees are driven by a passion to take audiences around the world to places they’ve only dreamed of.

Come explore IMAX – where innovation, creativity and passion come together.

As a key member of the IMAX China Marketing team, this role will lead the commercialization of branded merchandise and the ecosystem management of our fan community, reporting to Marketing Director. The position is responsible for building and sustaining a loyal fan base, converting fan engagement into box office and merchandise revenue, and supporting broader film marketing and brand initiatives across the team.

What you’ll be doing:

Position Title: Manager, Merchandise and Community Marketing

Position Overview

As a key member of the IMAX China Marketing team, this role will lead the commercialization of branded merchandise and the ecosystem management of our fan community. The position is responsible for building and sustaining a loyal fan base, converting fan engagement into box office and merchandise revenue, and supporting broader film marketing and brand initiatives across the team.

Key Responsibilities

• Merchandise Commercialization Strategy & End-to-End Management

• Product Portfolio & Localization Strategy: Build upon the global merchandise framework to lead the planning and development of a localized product portfolio. Oversee the full product lifecycle and curate series-driven product assortments that resonate with local market trends.
• Supply Chain & Business Model Development: Manage the local vendor ecosystem, establishing standardized quality control and cost-accounting frameworks. Collaborate with the eShop team to develop and optimize pricing strategies and commercial bundles, plan product assortment for the eShop platform, and take ownership of overall margin performance.

• Fan Community Ecosystem & Experience Enhancement

• Community Operations & Grassroots Engagement: Manage the day-to-day operations of IMAX's nationwide fan community network, including onboarding and training fan leaders, maintaining city-level fan groups, and ensuring consistent brand-aligned communication across all community touchpoints.
• Paid Screening Activation: Motivate and empower fan communities to independently organize paid screenings, providing operational support, promotional toolkits, and incentive frameworks to drive grassroots participation and ticket sales.
• Fan Loyalty & Revenue Conversion: Design and execute loyalty programs and engagement mechanics that convert fan passion into measurable box office attendance and merchandise purchases, creating a clear pathway from community engagement to commercial outcomes.
• Community Value Co-Creation & Experience Extension: Leverage the private fan community network to design exclusive, brand-warm interactive experiences and merchandise-linked perks. Drive innovative community marketing initiatives that deepen core fans' sense of brand belonging and engagement.
• Brand Reach Expansion: Align community-driven acquisition and activation strategies with merchandise marketing calendars. Bridge online and offline community touchpoints to build a flagship platform that communicates IMAX's brand culture and lifestyle.

• Cross-Team Film & Brand Support

• Film Marketing Support: Collaborate with the broader marketing team to support key theatrical release campaigns, integrating fan community activation and merchandise tie-ins into film-specific marketing plans.
• Brand Initiative Coordination: Participate in cross-functional brand projects as needed, contributing community insights and merchandise perspectives to ensure cohesive brand storytelling across all channels.

What we’re looking for:

This challenging position suits a results-oriented individual with strong marketing, communications skills and fluent in both Mandarin and English.

• Bachelor's degree or above, with 5+ years of hands-on experience in entertainment, designer toys / collectibles, IP commercialization, or leading retail brands.
• Strong Commercial Acumen: Proficient in product planning and supply chain operations, with proven expertise in cost accounting, pricing strategy, and margin management. Data-driven and results-oriented.
• Community & Fan Economy Expertise: Deep understanding of fan culture, private-domain operations, and community-driven commerce. Experience in building and activating fan communities is strongly preferred.
• Industry Passion & Film Savvy: A genuine passion for cinema with extensive viewing experience. The ability to keenly capture key theatrical release windows and weave film cultural elements into merchandise planning and community marketing.
• Empathy & Ecosystem Thinking: The ability to drive organic commercial conversion while respecting and elevating the user experience, balancing fan-first engagement with business objectives.
• Exceptional Cross-Functional Collaboration: Proven ability to effectively coordinate external vendors, agencies, and internal stakeholders to deliver complex projects from concept to execution.

For consideration, please apply online ([email protected]).  We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.

IMAX is an Equal Opportunity Employer.

At IMAX, you will be part of a culture built on respect – we are committed to creating a welcoming and diverse atmosphere across our organization.

For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.

IMAX will consider for employment all qualified applicants, including those with criminal histories, or arrest or conviction records, in a manner consistent with applicable state and local laws, including the City of Los Angeles’ Fair Change Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.