- Location
- United States
- Department
- Sales
- Seniority
- VP
- Education
- Bachelor
- Source
- PCRecruiter
Description
The Opportunity:
Reporting to the President, the Vice President of Sales and Marketing leads the company's sales and marketing functions to drive revenue growth, expand market share, strengthen dealer partnerships, and build long-term brand value. Leading a team of Regional Sales Managers, marketing staff, and sales support, this individual develops and executes integrated sales and marketing strategies to align market demand, product strategy, dealer needs, and company objectives.
Duties and Responsibilities:
Sales Strategy & Leadership:
Qualifications:
Compensation:
Contact:
Louis Dodaro
[email protected]
[O] 312.560.7239
[C] 949.829.2826
www.V20Recruiting.com
Marine, Powersports, OPE, Firearms & RV Recruiting & Consulting Services
V20 Recruiting + Consulting
Reporting to the President, the Vice President of Sales and Marketing leads the company's sales and marketing functions to drive revenue growth, expand market share, strengthen dealer partnerships, and build long-term brand value. Leading a team of Regional Sales Managers, marketing staff, and sales support, this individual develops and executes integrated sales and marketing strategies to align market demand, product strategy, dealer needs, and company objectives.
Duties and Responsibilities:
Sales Strategy & Leadership:
- Develop and implement a comprehensive sales strategy to achieve revenue, margin, market share, and profitability goals.
- Lead, mentor, and manage the sales team, including Regional Sales Managers and outside dealer representatives.
- Establish performance metrics, sales targets, and incentive programs to motivate and reward high performance.
- Develop sales plans by region, product line, dealer, and market segment.
- Develop strategies to increase dealer sell-through, customer demand, and overall sales velocity.
- Establish and maintain effective sales processes, tools, and reporting systems.
- Develop and execute the company's overall marketing strategy in alignment with sales objectives, business goals, and brand positioning.
- Lead the development and execution of annual marketing plans, budgets, campaigns, and initiatives.
- Oversee marketing communications, digital marketing, social media, email marketing, website content, advertising, public relations, and promotional initiatives.
- Develop strategies to increase brand awareness, customer engagement, website traffic, qualified leads, and dealer demand.
- Oversee the creation of marketing content and materials, including product photography, video, brochures, digital assets, sales tools, catalogs, product presentations, and promotional materials.
- Partner with product development and engineering to effectively position new products, features, and innovations in the marketplace.
- Develop product launch and go-to-market strategies, including messaging, pricing support, promotional campaigns, dealer communications, and sales enablement.
- Manage external marketing agencies, vendors, media partners, and other marketing resources as appropriate.
- Evaluate marketing performance and return on investment using measurable metrics and analytics.
- Build and maintain strong relationships with dealers, distributors, and key accounts.
- Oversee dealer selection, onboarding, and performance management to ensure consistent brand representation.
- Develop dealer marketing programs and sales support materials to increase retail traffic and product awareness.
- Provide dealers with effective marketing resources, product information, digital assets, promotional materials, and campaign support.
- Gather dealer feedback and market intelligence to identify opportunities for improving products, pricing, marketing, and customer experience.
- Identify new market opportunities, emerging trends, customer preferences, and competitive threats within the marine and recreational boating industries.
- Conduct ongoing competitive analysis of products, pricing, features, promotions, distribution strategies, and brand positioning.
- Develop strategies to expand into new markets, customer segments, territories, and distribution channels.
- Position the company's products and brand to differentiate the company from competitors and strengthen its market presence.
- Develop relationships with industry organizations, media, influencers, and other strategic partners to enhance brand visibility and reputation.
- Provide accurate sales forecasting and market analysis to support production planning, inventory management, and financial planning.
- Monitor pricing, product mix, market share, dealer performance, and profitability across all regions.
- Establish and monitor key sales and marketing performance indicators.
- Analyze marketing campaign effectiveness, lead generation, conversion, customer engagement, and return on marketing investment.
- Prepare regular sales, marketing, market, and competitive performance reports for executive leadership.
- Use data and analytics to identify trends, opportunities, risks, and areas requiring corrective action.
- Collaborate with finance on pricing strategies, budgets, sales incentives, marketing expenditures, and profitability initiatives.
- Ensure sales and marketing priorities are aligned with company objectives, financial goals, and operational capabilities.
- Develop and manage annual sales and marketing budgets.
- Evaluate the return on investment of sales and marketing programs, trade shows, advertising, promotions, agencies, and other expenditures.
Qualifications:
- Bachelor's degree in Business, Marketing, Sales, or related field preferred.
- 10+ years of progressive sales and/or marketing leadership experience, preferably in the marine, recreational vehicle, powersports, or related manufacturing industries.
- Proven record of achieving and exceeding sales and revenue goals within a manufacturing or distribution environment.
- Demonstrated experience developing and executing successful marketing strategies and campaigns.
- Strong understanding of dealer networks, OEM sales structures, retail channels, and dealer-driven marketing.
- Experience with brand development, digital marketing, marketing analytics, product launches, and go-to-market strategies.
- Excellent leadership, negotiation, communication, and relationship management skills.
- Demonstrated ability to lead cross-functional teams and influence business decisions.
- Strong understanding of customer behavior, competitive positioning, and market trends.
- Willingness to travel domestically and internationally as needed.
- Experience with Microsoft Office and ERP system(s) required.
- Experience with CRM, marketing automation, digital analytics, or related marketing technology preferred.
Compensation:
- Compensation will be commensurate with experience, including incentive opportunities.
Contact:
Louis Dodaro
[email protected]
[O] 312.560.7239
[C] 949.829.2826
www.V20Recruiting.com
Marine, Powersports, OPE, Firearms & RV Recruiting & Consulting Services
V20 Recruiting + Consulting
Skills
Email MarketingERPInventory ManagementNegotiation