Marketing and Events Executive

The Marketing & Events Executive is responsible for the delivery of Visualsoft's events programme, management of organic social media channels, and production of marketing assets that support the wider Brand Marketing function. The role ensures events are delivered professionally, social content is published consistently, and digital assets are produced accurately and on time, contributing to the successful execution of the brand and content strategy.

Duties & Responsibilities

Event Management & Delivery

• Coordinate the delivery of Visualsoft's events calendar from planning through to execution, under the direction of the Head of Brand Marketing.
• Manage all event logistics, including venue liaison, supplier coordination, speaker communications, merchandise ordering and event administration.
• Produce and manage event marketing assets, including registration pages, landing pages, email communications, social media content and sales invitation templates.
• Support the successful delivery of both in-person and virtual events, ensuring a high-quality attendee experience.
• Produce post-event reports, analysing attendance, engagement, feedback and key recommendations to support continuous improvement.

Organic Social Media Management

• Own the day-to-day management of Visualsoft's organic social media channels, including LinkedIn, Instagram, Facebook and X.
• Create, schedule and publish engaging social media content aligned with business activity, events and thought leadership.
• Monitor channel performance and identify opportunities to improve engagement through data-led recommendations.
• Work collaboratively with the Videographer and wider Brand Marketing team to develop new content formats and creative social media initiatives.

Digital Asset Production

• Build and maintain marketing assets within HubSpot, including event landing pages, registration forms via Eventbrite and the building of marketing emails.
• Produce and schedule event communications, including invitations, reminders, speaker announcements and post-event follow-up emails with support from the Content Manager.
• Format and publish blog content using HubSpot in line with the editorial calendar.
• Ensure all digital assets are accurate, on brand and delivered to agreed deadlines.

Content Production

• Produce written content to support the Brand Marketing function, including blog articles, client case studies, vodcast promotional materials and event marketing copy.
• Create supporting collateral for events, organic social media and wider brand communications.
• Work closely with the Content Manager to ensure content is delivered in line with the agreed content calendar.

Brand Reputation Management

• Manage Visualsoft's online review platforms, ensuring customer feedback is monitored, responded to appropriately and escalated where required.
• Act as the day-to-day liaison with the PR agency, coordinating information requests and supporting media opportunities.
• Maintain reporting and tracking relating to PR activity, customer reviews and brand reputation.

Department KPIs

• Align goals to business overarching goals/objectives 
• Support the departmental goals.  Develop and agree on and achieve set objectives.

Key Stakeholders

Internal

• Head of Brand Marketing
• Content Manager
• Digital Marketing Manager
• Brand Designer
• Videographer
• Chief Marketing Officer
• Client Success Team

External

• PR Agency
• Event venues and merchandise suppliers
• Partner Sponsors & Speakers

Success Measures

• Delivery of a high-quality annual events programme, completed on time and within agreed objectives.
• Consistent production and scheduling of engaging organic social media content.
• Timely delivery of accurate, on-brand digital marketing assets.
• High-quality content produced to support events, thought leadership and brand communications.
• Effective management of Visualsoft's online reputation and external PR relationships.
• Accurate reporting and actionable insights to support continuous improvement across events, social media and brand activity.