Marketing Intern

Marketing Intern

Location: Boon Lay, Singapore

Type: Full-time Internship (6 Months)

Allowance: SGD 800–1,100/month

🌏 About SW Logistics

SW Logistics is a Singapore-based freight forwarder specialising in sea and air freight across Intra-Asia and Middle East trade lanes. With over 120,000 shipments handled for 1,500+ clients, we help businesses move cargo through freight forwarding, warehousing, customs clearance, and cross-border trucking.

We combine personalised service with digital tools, including live quotes, real-time shipment tracking, and warehouse visibility.

📣 About the Internship

Help shape how SW Logistics reaches customers and builds its brand. You’ll contribute to marketing strategy, own assigned projects from idea to execution, and use data to recommend what we should do next.

With guidance from the team, you’ll gain experience setting objectives, testing ideas, and measuring results. No prior logistics experience is required.

💼 What You’ll Do

• Marketing Strategy & Planning: Research our audiences, competitors, and industry trends to identify opportunities. Propose campaign ideas, recommend channels, and define objectives and success metrics with the team.

• Content & Thought Leadership: Create on-brand content that informs and inspires, such as slides, case studies, videos and more. Develop materials that strengthen customer conversations, including top-to-top customer meetings
  • Produce engaging videos from storyboarding and filming through to final edit

• Campaign Ownership: Take assigned campaigns from concept to launch—coordinating content, visuals, timelines, and publishing across LinkedIn, email, and our website. Review results and recommend next steps.

• Inbound Channel Optimisation: Analyse website traffic, visitor behaviour, and top-of-funnel performance using Google Analytics. Identify opportunities and test improvements to SEO, content, and landing pages and brainstorm ways to optimise marketing lead qualification strategies to attract relevant visitors and generate enquiries.

• Lead Qualification Strategy: Work with the sales team to understand what makes a relevant lead. Propose improvements to enquiry forms, messaging, and qualification criteria, and assess how these affect enquiry quality and follow-up.

• Event Coordination Support: Own assigned event workstreams, including communications, materials, and logistics. Help define event objectives and coordinate follow-ups that turn attendee interest into customer conversations.

• Brand & Marketing Materials: Develop presentations, brochures, and other assets, taking responsibility for brand consistency, accuracy, and keeping materials up to date.

👀 Who We’re Looking For

• Polytechnic or University students in Marketing, Business, Communications, or related fields; final-year students preferred.

• Interested in both the creative and strategic sides of marketing, with clear writing and basic design skills.

• Curious about customer behaviour and comfortable using data to form recommendations.

• Proactive and organised, with the initiative to propose ideas, manage timelines, and follow through on assigned projects.

• Comfortable using Google Docs and Slides; familiarity with Canva, CapCut, Claude design, Google Analytics, and social media platforms (Linkedin) is a plus.

• Able to commit to a 6-month full-time internship.

✨ What You’ll Gain

• Ownership of meaningful marketing projects, supported by regular guidance and feedback.

• Experience translating business priorities into marketing plans and measurable outcomes.

• Practical skills in content strategy, campaign execution, website analytics, lead qualification, and event coordination.

• A portfolio showcasing your ideas, execution, and results.