Consumer & Trade Activation Reporting Associate

For a major international tobacco company: Consumer & Trade Activation Reporting Associate

The company needs a high-potential professional to join its Consumer & Trade Activation team, supporting data-driven insights, reporting excellence, and operational effectiveness across consumer activation initiatives.

Responsibilities

• Own and continuously improve reporting across Consumer & Trade Activation touchpoints by developing dashboards, monitoring KPIs, and preparing performance reports using business intelligence tools.
• Consolidate and validate data from multiple sources, ensuring reporting accuracy and consistency while providing timely insights for organization-wide reporting and commercial performance reviews.
• Manage the stock level reconciliation process, ensuring compliance with internal policies and procedures.
• Collaborate with relevant stakeholders to ensure accurate data flows from field activation platforms into reporting tools, enhancing data quality and reporting effectiveness.
• Support the Consumer & Trade Activation function with ad hoc reporting and administrative requirements, while identifying opportunities to automate processes and improve reporting efficiency.
• Manage, maintain, and continuously optimize the company’s CRM platform, ensuring accurate data management, smooth day-to-day operations, and timely issue resolution.
• Act as a key point of contact for internal and external stakeholders, translating business needs into system enhancements and coordinating the implementation of new features.
• Support campaign and consumer promotion management, providing user training and ongoing operational support.
• Ensure the accuracy, consistency, and availability of CRM platform data, supporting its integration into reporting tools and enabling reliable performance monitoring and data-driven decision-making.