Marketing Manager

Description

AAA Service — Marketing Manager

Since 1983, AAA Service has been a trusted provider of Plumbing, HVAC, Electrical, and Sewer & Drain services throughout the Denver Metro area. Our success is built on great people, quality workmanship, and an exceptional customer experience. We’re proud to offer a team-focused environment where employees are supported, recognized, and given opportunities to grow their careers.

Benefits:

• Competitive Base Salary: $85,000–$95,000 annually, based on experience, plus bonus potential
• Weekly Pay: Every Friday is payday!
• Comprehensive Benefits: Medical, dental, vision, and life insurance options for you and your family
• 401(k) Company Match: Helping you plan and save for your future
• Paid Time Off: Accrued PTO plus paid holidays
• Career Growth & Development: Ongoing professional, technical, and leadership training to support your continued growth and advancement

Position Purpose

Lead the day-to-day execution of AAA Service’s local marketing initiatives, turning strategic plans into coordinated campaigns that drive leads, revenue, customer engagement, and brand growth.

This hands-on manager owns local marketing execution, performance reporting, email and SMS communications, reputation management, budget coordination, and cross-functional follow-through. The role reports to the AAA Service General Manager, partners closely with operations, sales, and customer-facing teams, and maintains a dotted-line relationship with the assigned Flint Group Brand Manager. The Marketing Manager will also lead the local Marketing Coordinator as that position is added to the team.

Responsibilities

• Execute AAA Service’s marketing plan, promotional calendar, and local campaigns, ensuring initiatives remain on schedule and aligned with business goals.
• Coordinate marketing requests and deliverables across local leadership, operations, the call center, sales, field teams, agencies, and vendors.
• Lead, coach, and hold the Marketing Coordinator accountable for social media, content creation, community involvement, sponsorships, and assigned deliverables.
• Ensure creative assets, offers, website updates, and customer-facing messaging are accurate, consistent, approved, and ready for launch.
• Oversee email marketing, including campaign calendars, audience segmentation, content development, scheduling, deployment, and performance reporting.
• Manage SMS marketing and customer communications while maintaining timely, useful messaging and following applicable consent requirements.
• Lead reputation management, including review generation, customer-feedback monitoring, response coordination, and escalation of service concerns.
• Monitor leads, opportunities, revenue, cost per lead, return on investment, engagement, response rates, and review trends.
• Maintain the MarketingOS dashboard with accurate performance data, budgets, expenses, project updates, and monthly initiatives.
• Prepare monthly performance reviews and recommend campaign adjustments and opportunities in partnership with the Brand Manager.
• Develop and manage monthly email and SMS calendars, including schedules, messaging, and results.
• Track marketing spend, reconcile expenses and vendor invoices, identify budget variances, and support responsible use of approved funds.
• Maintain organized campaign calendars, project documentation, tracking details, and current status updates.
• Review monthly social media calendars, community events, sponsorship plans, and social media performance reports.
• Communicate project progress and roadblocks, assign clear next steps, and ensure marketing commitments are completed.
• Participate in recurring planning and performance meetings with clear updates, insights, and recommendations.
• Partner across Operations, Sales, Customer Service, local leadership, and external agencies to improve execution and deliver a consistent customer experience.

Qualifications

• 3–5 years of marketing experience, preferably in local, digital, or integrated marketing.
• Hands-on experience with email marketing, SMS communications, and online reputation or customer-review programs.
• Strong project-management, organizational, and follow-through skills, with the ability to balance multiple priorities.
• Ability to review campaign performance and connect marketing activity to leads, revenue, and customer outcomes.
• Excellent communication skills and the ability to collaborate effectively with leadership, operations teams, and external partners.
• Experience with marketing automation, analytics, CRM, and project-management platforms is preferred.
• Home-services experience is a plus but not required.