- Location
- Turkey
- Workplace
- Hybrid
- Type
- full-time
- Department
- Manager
- Seniority
- Manager
- Experience
- 5+ years
- Education
- Bachelor
- Industry
- Technology
- Category
- Product Management
- Role type
- Individual Contributor
- Environment
- Office
- Source
- JOIN
Overview
As a Growth Manager for KOBIL's AppShield mobile application security product, you'll transform a strong security solution into a globally recognized business. You'll define and execute the end-to-end growth strategy, strengthen product positioning for international markets, and design scalable SaaS revenue models. Your responsibilities include building multi-channel sales pipelines, developing strategic partnerships, planning global marketing campaigns, and analyzing market trends. You'll work at the intersection of cybersecurity, SaaS business models, and go-to-market strategy. This role requires deep domain expertise in cybersecurity and software development, with proven experience driving user acquisition for SaaS, security, or developer-centric products.
Description
KOBIL is seeking a highly motivated and results driven Growth Manager to scale and position AppShield, our mobile application security product, as a global benchmark in mobile app protection.
This role operates at the intersection of cybersecurity, SaaS business models, mobile ecosystems, and go-to-market strategy, owning the full growth lifecycle of AppShield from product-market fit to global expansion.
## Tasks
Role Overview
Your mission is to transform AppShield from a strong security product into a globally recognized, fast growing business.
Key Responsibilities
- Define and execute AppShield’s end-to-end growth strategy
- Strengthen product positioning and messaging for international markets
- Design and scale SaaS revenue models and pricing strategies
- Build and manage multi-channel sales pipelines (direct, partner, reseller, marketplace)
- Develop and lead strategic partnerships and alliances
- Plan and execute global marketing campaigns, events, and product launches
- Analyze market trends, customer behavior, and conversion performance
- Work closely with product, engineering, sales, and executive leadership teams
## Requirements
**Must Have**
- **Deep Domain Expertise:** Proven track record in the **Cybersecurity** and **Software Development** sectors. You must possess a solid understanding of application security.
- **Technical Literacy:** Ability to bridge the gap between technical product capabilities and market growth. You should be comfortable discussing high-level technical concepts with developers and security engineers.
- **Strategic Growth Ownership:** Extensive experience in driving user acquisition and retention specifically for **SaaS, Security, or Developer-centric products**.
Required Qualifications
- Strong understanding of cybersecurity and mobile application ecosystems
- Proven experience with SaaS growth models and monetization strategies
- Demonstrated success in B2B product growth
- Hands-on experience in go-to-market strategy development and execution
- High ownership mindset with excellent execution capabilities
- Ability to translate complex security topics into clear and compelling messaging
- Fluency in English (German is a strong plus)
## Benefits
Why Join KOBIL?
- Work on a global security product protecting millions of mobile users
- Own the complete growth journey of a mission-critical cybersecurity solution
- Collaborate with world-class security and engineering teams
- High autonomy, high impact, and true ownership
- Competitive compensation and long-term career development opportunities
Benefits
Languages
About KOBIL
KOBIL is a leader in digital identity and high-security data technology, specializing in smartcards, one-time passwords, authentication, and other security solutions.
