Associate Manager, Integrated Media

Build Integrated Media Plans: Support and develop comprehensive, full-funnel media plans across paid, earned, shared, and owned channels, owning the end-to-end planning process from strategic brief through final plan delivery, ensuring every recommendation is grounded in audience insights, brand priorities, and measurable business objectives. Bachelor's degree in marketing, Business, Communications, or a related field is preferred. 4+ years of experience in integrated media strategy, planning or buying experience agency or client side Strong fluency with all forms of media traditional, digital and emerging Experience managing and leading integrated media campaigns, including presenting and reporting on media plans. Financial Acumen: Ability to analyze media rates (CPM, CPC) and ROAS to identify financial inefficiencies. Agency Management: Proven experience managing agency scopes, timelines, and deliverables. Technical Proficiency: Skilled in Excel (pivot tables, complex data organization), PowerPoint, and familiarity with media tools (e.g., Prisma, various DSPs). Influence Across Departments: Highly collaborative with the ability to navigate different functional teams and drive decision making Critical Thinking: Ability to look at two separate plans (Brand vs. Shopper) and visualize the conflict or opportunity between them. Ability to travel ~10% of time.