Brand Director

Ferryhopper is an equal opportunity employer that welcomes diversity and is committed to inclusion in the workplace. We do not accept discrimination and harassment of any kind. This policy applies to all employment practices within our company.

The Company

Ferryhopper is revolutionising online ferry booking, aiming to change the way people travel by ferry. We are collaborating with more than 360 ferry companies across 63 countries, bringing a fresh and seamless ferry booking experience. We always strive to cater to the needs of all travellers and keep improving our services.

If you want to know more about the team, read about Ferryhopper in a nutshell.

The role
We’re looking for a Brand Director to shape and drive Ferryhopper’s brand strategy and growth. This is a senior, hands-on leadership role combining strategic thinking with creativity and execution across brand, PR, communications, and design. You’ll lead the Brand team, strengthen our global brand presence across markets and channels, and ensure that our brand strategy translates into meaningful growth and a consistent, distinctive Ferryhopper experience.

Key Responsibilities

Brand strategy & growth

Own Ferryhopper’s overall brand strategy, positioning and long-term brand vision.

• Set brand priorities across Greece, Italy and other European markets, balancing global consistency with local relevance.
• Develop a scalable approach to international brand building, building on our strong position in Greece.
• Monitor consumer, competitor and market trends to keep the brand relevant and differentiated.

Brand marketing

• Set the strategic direction for major brand campaigns, partnerships and initiatives across paid, owned and earned channels.
• Ensure consistent and compelling brand storytelling across markets and touchpoints.
• Build the processes, frameworks and ways of working needed to make brand marketing more structured and scalable.
• Work closely with other teams to ensure brand activity contributes to long-term business growth.

PR & communications

• Own Ferryhopper’s overall PR and communications strategy.
• Lead and develop relationships with PR agencies, media and other external stakeholders.
• Ensure PR and communications strengthen Ferryhopper’s brand, reputation and positioning.
• Partner with the CMO and leadership team on major announcements and corporate communications.

Design

• Provide strategic direction for Ferryhopper’s design and creative output, ensuring it supports the brand strategy and business objectives.
• Ensure a consistent, distinctive and high-quality visual identity across markets, channels and customer touchpoints.
• Guide the design team to turn brand strategy into compelling creative work and continuously raise the quality of Ferryhopper’s creative output.

Team & budget leadership

• Lead and develop the Brand Marketing, PR and design teams, with currently 3 direct reports and 6 team members in total.
• Set priorities, develop talent and build the team and capabilities needed for international growth.
• Own the 7 - figure brand and PR budget and make strategic investment decisions across markets and channels.

Measurement & insight

• Establish a clear framework for measuring brand health and the impact of brand investment.
• Use brand tracking, consumer research and campaign data to inform strategy and investment.
• Report brand performance and recommendations to the CMO and senior leadership.