B2B Visual Assets Designer

Overview

CAREERS TO SMILE ABOUT

 

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

The B2B Visual Assets Designer is responsible for supporting the creative versioning visual assets for PepsiCo Foods LatAm portfolio of brands to meet customer/consumer needs. Our Multimedia Content Art role is a specialist with a specific skillset centered around art direction and design. A successful art must have a proficient level of understanding and functional capability in software designed for creation of graphics and designs from scratch, ability to edit and manipulate creative, and will be responsible for the development and creation of production ready graphics. You will also participate in brainstorming and creative brand strategy sessions including ideation of consumer programs, long term campaigns, content creation and development.

 

Your Impact

 

As B2B Visual Assets Designer your responsibilities would consist of:

• Work in the conception of creative visual ideas based on the objectives to be communicated.
• Produce creative content graphics and editing work with a clear rationale.
• Create compelling content visuals for desktop, electronic devices, web programs, smartphones, mobile platforms and apps.
• Genereate fresh, new and innovative art graphics within brand and design standards to support B2B  channel, connected to the rest of the market inittiatives
• Adaptation of existing Key Visuals for: Banner Ads, Hero Images, Social Media Posts, GIFs, HTML Banner Ads, Digital Ads (animated and statics), among others.
• Ability to build graphic and print designs and concepts when needed.
• Determine how best to represent a brand concept visually, specifically regarding art / graphic design.
• Be a brand guarding, following brand an Point of Sales execution guidelines closely.
• Have the ability to take control of projects and work independently as well as in team.
• Detail oriented, with an ability to prioritize, multi-task, and stay organized while responding to last minute requests and adapt to changes on business trends.
• Present designs to clients for approval

Qualifications

Who Are We Looking For?

Education

• Bachelor’s degree in a directly related field (advertising, graphic design, visual arts, interactive design, etc.)

Experience

• +2 years of agency creative experience in creative, art / graphic design
• Language proficiency both in English and Spanish is a must for this role.
• Experience with creative teams in agency or in-house agency environments
• Experience in CPG a plus
• Ability to build and maintain strong relationships with clients and account teams
• An online portfolio showing a variety of digitial, multi-platform, standout work is a MUST.
• Proficiency in Photoshop, Illustrator, After Effects or above, and InDesign CS5 or above
• Strong problem-solving, communications, and relationship-building skills
• Presentation skills and proven ability to influence creative decision making are a must
• Desired proficiency in HTML Design Banner Ads (Google Web Design)
• Self-motivation and ability to motivate others to creatively and strategically solve multiple problems at once, under quick deadlines
• Ability to brainstorm in large groups and develop big promotional ideas from beginning to end
• Knowledge of PowerPoint and Keynote

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.  What can you expect from us:   • Opportunities to learn and develop every day through a wide range of programs. • Internal digital platforms that promote self-learning. • Development programs according to Leadership skills. • Specialized training according to the role. • Learning experiences with internal and external providers. • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. • Financial wellness programs that will help you reach your goals in all stages of life. • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.   We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.