Growth Marketing Manager

Hi there! We are South and our client is looking for a Growth Marketing Manager!

Note to Applicants:

• Eligibility: This position is open to candidates residing in Latin America.

• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.

• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

• Interview Policy: The use of artificial intelligence (AI) tools during interviews are strictly prohibited. 

• Note: As part of the final stages of the selection process, contractors may be asked to provide professional references for a reference check. If you're selected, you may also be asked to update their LinkedIn profile. 🙂

 

The Role

This is a senior, full-stack growth marketing role owning the company’s demand generation engine end-to-end: content, SEO, inbound nurture, outbound sequences, campaign execution, analytics, and sales enablement.

You will operate as a fractional Head of Marketing—setting strategy, building programs, managing vendors, and owning pipeline outcomes. This is a growth marketing leadership role first, with AI fluency as a core requirement. You’ll leverage AI agents as a force multiplier, designing workflows that our engineering team helps implement, while you own and optimize them in production.

You will report directly to the CEO and work closely with sales and engineering teams, while managing external vendors across design, PPC, and PR.

What You’ll Own

• Inbound healthcare lead generation (primary focus): all efforts are tied to driving qualified inbound pipeline

• Demand generation strategy & execution: GTM planning, campaign calendars, funnel metrics, and consistent execution cadence

• Healthcare content engine: blogs, landing pages, white papers, and SEO-driven content targeting healthcare buyers (HIPAA, clinical workflows, pharma, patient engagement)

• Inbound funnel & lifecycle: lead capture, scoring, nurturing, and MQL-to-SQL handoff aligned with sales

• ABM outbound (supporting): multi-touch sequences across email and LinkedIn, enhanced by AI-driven personalization

• Marketing ops & analytics: CRM management, attribution tracking, reporting, and pipeline reviews

• AI agent architecture & oversight: define workflows, collaborate with engineering, and manage performance of AI-driven systems

• Vendor & tool management: oversee contractors (design, PPC, PR) and optimize the marketing tech stack

Required Experience

• 4+ years in full-stack B2B marketing (agency, SaaS, healthtech, or services) with ownership of pipeline generation

• Proven experience leading demand generation and content strategy end-to-end

• AI-native operator (non-negotiable): experience building or using AI-driven workflows (n8n, Make, Zapier, Relevance AI, etc.)

• Strong understanding of marketing automation, CRM systems, and data workflows

• Ability to map business goals into scalable marketing systems and automations

• Strong English communication skills (written and verbal), including async collaboration with US teams

Nice to Have

• Experience in healthcare, pharma, life sciences, or regulated B2B industries

• SEO, GEO/AEO, and conversion optimization experience

• Familiarity with WordPress and hands-on landing page execution

• Paid media (PPC, LinkedIn, programmatic) oversight experience

• Experience managing multi-agent AI workflows in production

Working Conditions

• Fully remote (LATAM-based candidates only)

• Must be available during US East Coast business hours (EST/EDT)

Ideal Candidate Profile

• Has owned and delivered on pipeline targets, with clear examples of impact

• Background as a lead or solo marketer in B2B services, agency, or healthtech

• Strong inbound lead generation track record, ideally within healthcare or regulated markets

• Hands-on experience building and scaling AI-powered marketing workflows

• Comfortable operating autonomously, with a high level of ownership and accountability

• Able to design both the marketing funnel and the systems behind it

This role is ideal for a high-leverage growth operator who combines strategic thinking with execution, and who sees AI not as a tool, but as a core part of how marketing gets done.

 

If this opportunity sounds good to you, send us your resume!