CRM Manager – Investment & Pension Products (m/f/d)

Team

The CRM team drives marketing communications to connect with our existing customers and engage interested prospects across multiple channels. From emails and direct mail to mobile notifications and website banners, we create campaigns that are clear, well-timed, and highly relevant.

We develop, execute and refine customer communications across different markets and around different products. With a deep understanding of our customers’ needs, regional differences and compliance requirements, we craft tailored communications that really speak to our audience.

Join us, and you’ll be part of a team that combines creativity, precision, and insight to deliver exceptional customer experiences at every touchpoint.

Your Responsibilities

• Own the CRM strategy for investment products: Develop, implement, and analyze campaigns that drive growth and engagement.
• Scale our cross-sell strategy: Take full ownership of the savings-to-investment cross-sell ratio, continuously testing and innovating to drive conversion.
• Lead international expansion: Spearhead CRM efforts as we scale investment products beyond Germany into the Netherlands, Ireland, and Spain.
• Partner for impact: Work directly with the Investment Products team to synthesize complex financial topics (pensions, tax) into consumer-friendly marketing.
• Elevate customer touchpoints: Create and optimize communications across email, mobile, web, and direct mail.
• Drive data-led innovation: Translate performance insights into actionable patterns, leveraging AI and behavioral data to refine our approach.

Your Profile

We are looking for a highly motivated CRM specialist with a sharp analytical mind and a passion for financial products to help us drive our investment strategy forward.

Your Expertise 

• A passion for and strong knowledge of investment products (pensions, ETFs, tax implications).
• 3+ years of professional CRM experience.
• C2-level proficiency in English and German is mandatory due to the rigorous communication standards of the investment product team.
• Expert command of CRM channels (email/push/weblayer) including automation, segmentation, and KPI reporting.
• A natural drive for quality and a collaborative mindset that supports team goals.
• A creative thinker who is also comfortable digging into data to understand performance, discover patterns and find new audience segments 
• An interest in AI and how it can help improve the way we do things in CRM

What Will Set You Apart 

• Prior experience in the financial sector, specifically with investment-focused CRM.
• Proficiency with our core tools, such as Bloomreach or Looker.
• Experience managing CRM strategies across multiple European markets
• Having Dutch or Spanish language skills.
• A strong background in cross-selling strategies and Print Direct Marketing.
• Curiosity about how AI can transform CRM workflows and performance.

Join our mission, join our team – and grow with us!

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which connects more than 75 different nationalities.

As part of our team, you will benefit from:

• Employee Development Budget of £1,700 and 4 full training days per year.
• Always hungry? Breakfast, snacks, daily fresh fruit and drinks are at your disposal around the clock.
• We are hybrid working, we are in the office twice a week, giving the team the opportunity to collaborate and spend time together. Wednesday is
• our core day in the office.
• We offer 28 days + Bank Holidays of holiday a year.
• One day birthday leave to celebrate your birthday.
• We offer you a company stakeholder pension with a minimum employer contribution of 5%.
• The opportunity to experience our annual retreats in exciting European cities and other team building events.