Merchandising Manager, Retailer.com

 

 

 

 

 

About the Role

e.l.f. BEAUTY is looking for a strategic, results-driven Retailer.com Merchandising Manager to lead our digital retailer merchandising function across North & South American dotcom channels. In this role, you will own the end-to-end item set up, merchandising strategy and execution for our portfolio of brands — e.l.f., e.l.f. SKIN, e.l.f. Hair, and Well People — across a diverse set of retail partners.

Building on the foundational work of the Brand Marketing and Product Development teams, you will set the vision for how our products appear, perform, and convert across all retail dotcom platforms. You will lead a team, partner cross-functionally with brand, creative, sales, and retail channel managers, and be accountable for online merchandising KPIs, content health, and the digital consumer experience across every retailer we work with.

Primary Responsibilities

Strategy & Leadership

• Develop and own the retail dotcom item set up and merchandising strategy across North America and South America retail dotcom sites for e.l.f. Beauty brands: e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, and Well People
• Lead Merchandising Assistants, setting priorities, establishing standards, and driving accountability for execution quality and throughput
• Define the merchandising roadmap for product launches, seasonal campaigns, and always-on content across all retail partners, aligning with brand and go-to-market calendars
• Serve as the point of contact in go-to-market, sales, and connected commerce planning meetings, translating business objectives into executable digital merchandising plans

Content & Merchandising Execution Oversight

• Oversee product content implementation and item set-up within the Syndigo platform (product syndication tool) across all retail partners sites and regions
• Establish and enforce content standards and QA processes for product detail pages (PDPs), ensuring product descriptions, directions, ingredients, images, and video are accurate, on-brand, and optimized for each retailer's requirements
• Direct the creation and maintenance of below-the-fold enhanced content for brands in the content syndication platform to drive purchase decisions
• Own site appearance and PDP optimization across retailer dotcom sites, implementing changes that improve online appearance, KPIs, and consumer engagement
• Ensure brand content across all online retailers is cohesive and aligned with retail strategy, differentiating product content by brand, retail requirements, and style guides

Retail Partner & Cross-Functional Collaboration

• Partner with retail brand channel managers to align merchandising execution with commercial priorities and promotional calendars
• Collaborate with the creative team to commission and approve retail-specific product images and assets that meet each retailer's guidelines
• Manage escalations and troubleshoot complex issues related to merchandise and the product life cycle across retail websites
• Oversee the organization and completion of retail documentation and merchandising admin across the team's account portfolio

Analytics & Performance Optimization

• Own monthly North and South America retail dotcom performance reporting, analyzing business metrics and translating insights into content and merchandising optimizations
• Drive improvement of retailer scorecard content health across all accounts, setting targets and holding the team accountable for measurable gains
• Identify and prioritize new content opportunities based on retail and brand data to grow brand presence and share of shelf on retailer and third-party platforms
• Monitor the competitive landscape and stay current on cosmetics, skincare, and social media trends, SEO best practices, and organic digital marketing developments to inform merchandising strategy

Qualifications & Requirements

• 5+ years of experience in ecommerce, site merchandising, digital marketing, and/or digital retail for a consumer products brand
• 2+ years of people management experience, with a track record of building and developing high-performing teams
• Deep expertise in retail dotcom merchandising, including content syndication platforms (Syndigo experience strongly preferred), PDP optimization, and retailer-specific requirements across major partners
• Strong knowledge of digital analytics, SEO (Search Engine Optimization), and organic digital marketing
• Highly proficient in Excel and PowerPoint; comfortable building reports, dashboards, and executive-level presentations
• Proven track record of taking ownership, driving measurable outcomes, and managing multiple priorities in a fast-paced, high-growth environment
• Excellent written and oral communication skills, with relevant copywriting and content review experience
• Experience working on a retail, ecommerce, and/or consumer products brand
• Strong strategic thinking paired with hands-on execution capability
• Excellent communication, time management, and organizational skills; high attention to detail and deadline-driven
• Comfortable working in a highly collaborative, cross-functional manner with brand, creative, sales, and retail partners