- Location
- AU Macquarie APAC, Australia
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Closing date
- Today
- Source
- Workday
Description
Please submit your application as soon as possible, as we reserve the right to close this advertisement at any time.
Cochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a world full of sound. We aim to transform the way people understand and treat hearing loss and innovate to connect people with future technologies. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives. Learn and grow with us as we tackle the most complex challenges in helping more people to experience a lifetime of hearing.
The Opportunity
What if your marketing expertise could help shape not simply what healthcare professionals know about Cochlear, but what they believe, choose and advocate for.
We’re looking for a Manager, Professional Communications & Marketing, APAC to help us build and shape our professional marketing capability across Asia Pacific.
This is a newly created, hands-on role with a clear purpose: take the considerable clinical and scientific expertise that exists across Cochlear and turn it into compelling professional communications and campaigns that influence healthcare professionals and strengthen brand preference.
What you’ll do
- Turn clinical expertise into compelling marketing. Partner with clinical experts and marketers to translate complex evidence, research and insights into clear, credible communications and campaigns for healthcare professionals.
- Build the bigger Cochlear story. Create professional messaging that looks beyond individual products and connects our technology, evidence and portfolio into a meaningful narrative for professional audiences.
- Shape APAC professional engagement. Develop communications and engagement strategies for conferences, congresses, scientific meetings and professional education across the region.
- Bring professional voices into our marketing. Develop peer-to-peer and KOL programs that enable experienced clinicians to share evidence, experience and best practice with their professional communities.
- Create content people want to use. Develop thought leadership, white papers, scientific communications, digital content and practical materials that help professional and commercial teams have richer conversations with healthcare professionals.
- Think regional, make it relevant locally. Create APAC-wide strategies and frameworks while recognising that cultures, healthcare systems and professional audiences vary significantly across our markets.
- Measure what matters. Use engagement data, KPIs and audience insights to understand what resonates and continuously improve our professional communications.
What you’ll bring
You’ll be someone who can comfortably move between science and storytelling, strategy and execution.
Ideally, you’ll bring:
- 7+ years’ experience in B2B marketing, professional communications, healthcare marketing or a related field.
- Experience communicating with healthcare professionals or clinical audiences, with an understanding of the considerations involved in marketing within healthcare.
- Exceptional writing and content-development skills, including the ability to take complex clinical or scientific information and turn it into clear, credible and engaging communications.
- Experience building integrated campaigns and professional engagement programs across multiple channels.
- The ability to work closely with clinical experts, commercial teams and other subject-matter experts to extract the story, find the insight and create communications that make sense to professional audiences.
- Strong stakeholder skills and the confidence to operate across regional, country and global teams.
- A hands-on mindset. This is an individual contributor role where you’ll have the opportunity to shape the strategy, but you’ll also be close to the writing, campaigns and execution.
Why this role?
This role has been created to help develop our professional marketing capability across APAC and bring greater connection to how we communicate with healthcare professionals. You’ll have the opportunity to help establish what great professional marketing looks like across a diverse region, with broad exposure to clinical experts, commercial teams, country marketers, global colleagues and professional stakeholders.
At its heart, professional marketing at Cochlear is about translating clinical evidence into commercial impact and helping ensure our technology is understood, believed in, chosen and used by the professionals who influence patient outcomes and brand choice.
If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.
#CochlearCareers
How we recognise your contribution
At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.
For more information about Life at Cochlear, visit www.cochlearcareers.com