About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Senior Retail Marketing Manager in Colombia will be responsible for driving PayJoy’s growth at the point of sale across our retail partner network in Colombia.
This role owns the in-store marketing strategy and its execution, including consumer journey, visibility, trade activations and partner co-marketing, to increase customer acquisition and sell-out efficiency.
Leading a small team and working closely with Sales, Partnerships, Risk and Regional Marketing, the role turns regional strategy into local results while keeping strict control of budget, compliance and brand standards.