Manager (Admissions and Marketing) - School of Business and Management (HKUST EMBA Program)

Department: Office of the Dean of Business and Management

Job Posting Details

 

About the Program

 

The HKUST Bilingual EMBA Program is a flagship executive program designed for senior business leaders and entrepreneurs across Greater China and Asia. We are seeking a dynamic, result-oriented professional to lead our admissions and marketing strategies.

 

The Admissions and Marketing Manager drives admissions management, integrated marketing (PR & social media), channel expansion to attract and convert high-caliber senior executive candidates for the EMBA program.

 

Key Responsibilities

• Admissions Strategy & Management: Formulate and execute recruitment strategies; manage the end-to-end admissions funnel including candidate outreach, application screening, interview coordination and candidate conversion.

 

• Marketing, PR & Social Media Operations:
  • Plan and execute integrated marketing campaigns (digital marketing and events) to elevate brand reputation and candidate acquisition.
  • PR & Content Strategy: Draft, edit, and publish high-quality PR articles, thought-leadership pieces, and press materials tailored for senior executive audiences.
  • Social Media & Video Channel Management: Oversee and manage official social media platforms, including WeChat Channels, Red Note, and video content production/curation.

 

• Market Intelligence & Analytics: Track market trends, perform competitor analysis, and deliver data-driven reports on admissions funnels and marketing ROI.

 

• Channel Expansion & Pipeline Growth: Identify, develop, and diversify innovative recruitment channels (e.g., executive networks, industry associations, KOLs) to expand the prospective student pool and drive lead generation.

 

Requirements

• Education & Experience: Bachelor’s degree with at least 7 years of relevant experience in admissions, marketing, PR, or business development—ideally in executive education, higher education.
• Language Proficiency: Excellent command of written and spoken English and Chinese, with strong Chinese copywriting skills for executive PR and social media content.
• Industry & Market Insight: Deep understanding of the executive education landscape and senior corporate networks in Greater China and Asia.
• Operational Drive: Proven ability to manage multiple priorities independently, work under pressure, and meet performance targets.
• Mobility & Flexibility: Willingness to travel frequently (primarily in Mainland China) and work outside standard office hours/weekends during peak recruitment cycles.

(Note: Candidates with less experience may be considered for Assistant Manager.) 

(Duration: 2 years, renewable) 

Starting salary will be commensurate with qualifications and experience.  Fringe benefits including annual leave, medical and dental benefits will be provided.  A gratuity will be payable upon successful completion of contract. 

Review of applications will continue until the position is filled.

(Information provided by applicants will be used for recruitment and other employment-related purposes.  Applicants should read the Personal Information Collection Statement before submission of application.)

HKUST is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect.