CMI | Consumer, Customer and Market Insights Manager

Job Description

Objective:

This role leads the development of a deep understanding of consumers, customers and market dynamics across the Hispanic Latin-American countries. The position is responsible for integrating research, data and analytics to generate actionable insights that support marketing, innovation and commercial decision making.

By translating complex data into clear implications, the role ensures that key business initiatives across Brand, Innovation and R&D are grounded in consumer-centric and data-driven insights.

The role also supports the organization during key business cycles such as MPR, AOP and Strategic Planning, providing analytical perspectives and insights that inform decision making and performance tracking.

Key Activities/ Deliverables:

1. Consumer, Costumer and Market Insights

· Lead the development of integrated insights across consumer behavior, shopper dynamics, customer needs and market trends.

· Manage and interpret research, analytics and market data to uncover meaningful insights for the business.

· Identify emerging consumer needs, category opportunities and competitive dynamics.

2. Research & Insight Generation

· Define and manage the research agenda across HILA.

· Lead qualitative and quantitative research initiatives including concept testing, brand tracking, and consumer understanding.

· Ensure the organization has a consistent and reliable view of the consumer and market landscape.

3. Growth and Brand Performance

· Develop performance analysis related to category trends, brand performance and consumer behavior.

· Build and maintain reporting frameworks that support fact-based decision making.

· Provide analytical insights to support business reviews and performance tracking.

· Provide insights and analytical input during key planning processes including MPR, AOP and Strategic Planning.

· Ensure insights from research and market analysis are incorporated into planning discussions.

4. Capability Building

· Strengthen analytical capabilities within the marketing organization by developing frameworks, tools and best practices that enable teams to better leverage data , insights and analytics in their daily decision making.

5. Regional Insights Integration

· Partner with Marketing, Commercial, Finance and Strategy teams to ensure insights are embedded into business discussions.

· Manage relationships with external research and analytics partners to ensure high-quality insights delivery.

· Ensure consistency in ways of working, methodologies and insights framework across HILA, fostering best practices sharing and synergies.

Competencies (experiences/ Education):
 

+3 years’ experience with knowledge in: Marketing & Insights

Skills (Knowledge/ Capabilities):

• Strong experience in Consumer & Market Insights or Market Research.

• Expertise in qualitative and quantitative research methodologies.

• Strong analytical skills with the ability to interpret complex datasets.

• Ability to translate insights into clear business implications.

• Experience working with cross-functional teams in large organizations.

• Strong communication and storytelling skills.

Location(s)

Mexico, D.F.

 

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.