Director, Growth Marketing – Paid Media

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Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

Job Description:

The Director, Growth Marketing – Paid Media position will own paid media as a core enterprise growth lever for UPS—driving measurable impact on revenue, pipeline, and customer acquisition through disciplined investment, advanced measurement, and continuous optimization.

This role sets the strategy, investment approach, and performance agenda across paid search and U.S. advertising, while also leading the UPS–American Express partnership as a scaled driver of co-funded growth.

What This Leader Owns

Business Outcomes

• Accountable for paid media contribution to revenue, pipeline, and acquisition targets
• Drives return on media investment (ROAS) at scale across a significant budget
• Leads portfolio decisions that balance short-term efficiency with long-term growth

Enterprise Strategy & Investment

• Defines enterprise performance-oriented paid media strategy aligned to GTM marketing priorities, segments, and strategic growth initiatives
• Translate business goals into demand generation strategies across channels including Global Paid Search, U.S. Advertising, and Account-Based Marketing paid media initiatives.
• Owns cross-channel investment strategy and allocation
• Holds decision authority on budget shifts, channel mix, and in-quarter tradeoffs
• Ensures media operates as an integrated, full-funnel demand engine

UPS–American Express Partnership

• Owns UPS–Amex paid media strategy, investment, and performance outcomes
• Leads joint planning to unlock incremental, co-funded growth
• Serves as senior marketing counterpart to Amex, expanding partnership scope and value

Agency & Execution Governance

• Sets direction and holds agencies accountable for performance, innovation, and efficiency
• Governs operating model, scope, and output against business outcomes
• Ensures best-in-class execution without owning day-to-day channel management

Measurement, Innovation & Scale

• Establishes and maintains measurement standards (attribution, incrementality, testing)
• Drives adoption of automation, AI, and advanced audience and creative strategies
• Leads a continuous improvement agenda to scale performance and efficiency

Team & Capability Leadership

• Leads Paid Media function, including Senior Manager and agency teams
• Defines operating model, roles, and capability roadmap
• Elevates team from channel execution to performance-driven growth engine

What Success Looks Like

• Paid media is a predictable, scalable driver of revenue and pipeline
• Investment is actively optimized against clear return thresholds
• UPS–Amex partnership delivers incremental, high-value growth
• Measurement and automation capabilities materially improve performance over time
• Team operates as a high-performing, insights-driven growth function

Qualifications

• Proven leader with 15+ years managing large-scale, performance-driven media investment
• Strong commercial orientation with clear ownership mindset
• B2B expertise in performance-oriented paid search, digital advertising, customer loyalty initiatives, and full-funnel strategy
• Experience operating at enterprise level across functions and partners
• Track record of measurable growth through data, testing, and innovation
• Experience with leading teams
• Strong leadership, communication, and stakeholder engagement skills.
• Bachelor's Degree or International equivalent

Additional Information for Internal Candidates

• Pay band for position is 40E
• Last day to apply for position is June 18, 2026, 11:59 PM ET

Employee Type:

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria:

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Basic Qualifications:

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.