Campaign Manager

Overview

Waters Corporation is seeking a driven and detail-oriented Campaign Manager to design, execute, and optimize integrated marketing campaigns that fuel pipeline growth and deliver measurable commercial impact. This individual contributor role partners closely with Product Marketing, Inside Sales, Sales Enablement, Regional Marketing, and Commercial Excellence teams — including Tradeshows, Creative Services, Content, and Digital Marketing — to ensure campaigns are executed end to end, aligned to business priorities, and designed to achieve lead and revenue targets. Acting as the quarterback for assigned campaigns, this role ensures flawless delivery across channels and rigorous measurement against defined KPIs.

Responsibilities

Campaign Planning & Alignment 

• Translate business priorities into tactical campaign plans with clear channel mixes mapped to the customer journey. 

• Collaborate with Product Marketing, Segment Leaders, and Regional teams to support growth initiatives, new product launches, and pipeline acceleration. 

Campaign Execution 

• Manage day-to-day execution of assigned campaigns across digital, events, and partner channels. 

• Coordinate with internal Centers of Excellence (creative, content, digital, tradeshows) to deliver integrated, high-quality campaign assets. 

• Ensure campaigns launch on time, on budget, and with measurable outputs. 

Optimization & Reporting 

• Monitor campaign performance in real time and adjust tactics to maximize ROI. 

• Track and report on KPIs including engagement, MQLs, SQLs, pipeline, and revenue contribution. 

• Partner with Analytics and Revenue Operations to deliver reporting and insights back to stakeholders. 

Lead Management & Funnel Support 

• Collaborate with Inside Sales to optimize lead capture, routing, and nurturing processes. 

• Ensure campaign-generated leads are seamlessly handed off and actively supported through the funnel. 

• Contribute to funnel conversion improvements by driving higher-quality, sales-ready marketing qualified leads. 

Qualifications

• 4–6 years of experience in B2B marketing, with emphasis on campaign and demand generation. 

• Proven expertise in multi-channel campaign execution (digital, events, and/or partner marketing). 

• Strong knowledge of funnel management and lead lifecycle processes. 

• Data-driven mindset with demonstrated ability to analyze KPIs and optimize programs. 

• Exceptional organizational skills and ability to manage multiple campaigns simultaneously. 

• Strong communication and collaboration skills, with experience working cross-functionally across teams and regions.                                                                                                    #LI-Hybrid