About the Opportunity

Job Type: Fixed Term Contractor

Contract duration : 11 months.

Application Deadline: 31 August 2026

Job Description

                                                                                                

Title                 Digital Experience Strategy Manager

Department      APAC Marketing

Location          Hong Kong

Reports To       Digital Experience Strategy Senior Manager

Level                5

We’re proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our team and feel like you’re part of something bigger.

About your team

You’ll join APAC Marketing’s regional Digital Strategy & Marketing Analytics team, partnering across markets to shape data-informed digital strategies that improve client experiences and support growth.

About your role
You will help shape APAC digital experience priorities across the mobile app, secure site, and public site, ensuring customer needs and business objectives are clearly reflected in proposed digital initiatives. Working with business stakeholders, technology teams, the design team, and compliance, you will coordinate requirements, review design outputs, and identify opportunities to improve customer journeys. You will support experience improvement through usability assessment, competitive benchmarking, best practice review, and stakeholder input. You will also contribute to customer acquisition and retention initiatives by helping ensure digital journeys are consistent, effective, and aligned across platforms. By bringing structure, customer focus, and strategic input to digital experience planning, you will help the business make better decisions and create more effective client experiences.

About you

You have experience shaping digital experience priorities across websites, mobile apps, or secure digital platforms. You understand customer journeys, usability, content effectiveness, and how digital experiences support business objectives. You can manage requirements, review design outputs, use stakeholder input, user research, benchmarking, or market analysis to guide recommendations, and work with business, technology, design, and compliance partners in a structured, customer-focused way.

Key Responsibilities

• Coordinate APAC digital experience initiatives across the mobile app, secure site, and public site.
• Manage and align business requirements and priorities with customer needs and business objectives.
• Partner with business stakeholders, technology teams, the design team, and compliance to support strategic alignment and decision-making.
• Support digital experience improvements through design review, usability assessment, and customer journey evaluation.
• Contribute to customer acquisition and retention initiatives by supporting consistent and effective cross-platform digital journeys.
• Conduct competitive benchmarking and best practice reviews to identify opportunities for improvement.
• Use stakeholder input, user research, and market analysis where appropriate to validate assumptions and guide experience recommendations.
• Support public site enhancement planning, including navigation, content access, and overall website effectiveness.
• Help ensure digital experience initiatives are supported by clear requirements, strong stakeholder alignment, and customer-focused recommendations.

Qualifications & Experience

• 5+ years’ experience in digital experience, website management, mobile app experience, or digital platform improvement.
• Experience defining strategic requirements, success measures, and acceptance criteria for digital initiatives.
• Strong understanding of digital experience principles, customer journeys, usability, content strategy, and conversion optimisation.
• Ability to assess UX/UI proposals and outputs against business goals, audience needs, brand standards, and performance objectives.
• Experience using customer insight, analytics, testing, research, benchmarking, or market analysis to inform digital strategy and prioritisation.
• Strong stakeholder management and project coordination experience across business, technology, design, and compliance teams.
• Experience collaborating across APAC markets and with overseas teams.
• Proficient in English; proficiency in Cantonese and/or Mandarin is highly advantageous.

Feel rewarded

For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.