Sr Manager Marketing Innovation

Overview

Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.

 

The Sr Manager Marketing Innovation for Premium Brands is responsible for driving overall portfolio strategy across Saratoga and The Mountain Valley brands, and developing both long-term and short-term initiatives that align with both Brand and organizational growth objectives. The position requires the ability to articulate a strategic vision as well as being able to execute, guiding multiple initiatives successfully through our stage gate process and the annual commercial planning process.

The Sr Manager Marketing Innovation will make certain each innovation initiative is rooted in relevant consumer and cultural insights, along with satisfying the needs our key retail partners. This role will be required to work heavily with cross-functional partners, ensuring strong collaboration and communication while leading multiple project teams.

 

Base Salary: $144,211 - $180,134. This role is eligible for an annual bonus. 

Location: Stamford, CT (Hybrid)

Schedule:  Monday – Friday

 

Health Benefits:

Medical, prescription, dental, vision, flexible spending account (FSA), dependent care flexible spending account (FSA), health savings account (HSA)

 

Retirement/Investing:

401K with a 5% match, Employee Stock Purchase Plan (ESPP)

 

Insurance: 

Employee Life Insurance, short and long-term disability, critical illness, hospital indemnity, accident insurance, spouse/domestic partner/child life insurance, accidental death and dismemberment

 

Other great benefits:

Employee discounts, save on auto, home, and pet insurance, tuition reimbursement, paid vacation and sick time, 9 paid holidays and 3 paid floating holidays, paid leave for when you have a baby, adopt a child, or become a foster parent, legal services, identity theft protection, employee assistance program (EAP), adoption reimbursement benefit, FEDlogic, commuter benefits

Responsibilities

Key responsibilities for this position include, but are not limited to:

 

• Identify and commercialize innovation and renovation initiatives that are aligned to organizational strategic growth objectives.
• Generate new business opportunities by uncovering unmet consumer needs in the marketplace, ensuring strategic fit, identifying market potential as well as the timeline required to launch.
• Drive the process to determine priority innovation territories, and lead the ideation that follows
• Collaborate with internal Brand Marketing teams along with Sales, Strategic Initiatives, R&D, and Consumer Insights to generate and validate a pipeline of concepts for launch, both in the short and long terms.
• Build compelling business cases for each innovation initiative that demonstrate project value and impact to the organization’s annual financial goals.
• Act as the initiative owner as projects move through the Stage Gate process, ensuring key stakeholders are aligned to strategy, and commercialization milestones are delivered on time.
• Lead cross-functional project teams and demonstrate ability to inspire delivery of results.
• Present recommendations and strategic plans for organizational buy-in from both cross-functional peers along with senior leaders.
• Collaborate with R&D, Engineering and Regulatory partners to develop disruptive innovation technologies that can be leveraged across the organizations’ platform of brands.

Qualifications

Key qualifications for this position include, but are not limited to:

 

• MBA or equivalent degree Preferred
• Minimum 7 years’ experience in Marketing in the Consumer-Packaged Goods / Beverage industries preferred
• 5 years’ experience leading Innovation projects
• Experience managing and developing people
• Strong relationship management skills with the ability to lead cross functional teams
• Consumer empathy and an understanding of how to interpret consumer research
• Cross-functional Marketing experience is preferred (i.e. Brand)
• Strong interpersonal and leadership skills. Ability to effectively interface at all levels.
• Excellent written and verbal communication skills.
• Strong strategic, analytical skills with P&L experience
• Ability to take initiative, develop and seek out creative and innovative ideas.
• Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources

 

If you're ready to embark on an exciting journey with Primo Brands, apply now!

 

 

Salary Range Disclaimer:

The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate’s qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered.  We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process.

 

Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®.  Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.

 

Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

 

Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service. Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members.