Email Campaign Management Specialist

Job Title: Marketing Operations Specialist

Location: Ultralag, Heredia - Hybrid 
Experience: 5–7 years of experience in Marketing Operations, with B2B tech industry experience required 

Summary: 

This role reports to the Senior Marketing Campaign Operations Manager and supports AMS marketing campaign execution. 

Roles and Responsibilities: 

Required Skills: 

Build and execute batch emails, multi-touch email nurture programs, smart campaigns, and promotional campaigns in Marketo 

Build and manage audience segments, targeted list logic, and smart list builds using Marketo and Hightouch 

Develop campaign infrastructure in Marketo including landing pages, program templates, workflows, and program hierarchies 

Create and QA email assets in Knak, ensuring brand, technical, and deliverability standards are met 

Implement A/B tests across subject lines, content, and audience segments to maximize engagement and conversion 

Analyze campaign performance and deliver actionable recommendations to improve open rates, CTR, and pipeline impact 

Manage project intake, timelines, and delivery tracking in Asana 

Document processes, establish governance standards, and drive consistency across marketing requestors 

Troubleshoot campaign execution issues, automation failures, and data integrity problems across the MarTech stack 

Desired Skills: 

5–7 years of experience in Marketing Operations, with B2B tech industry experience required 

Hands-on Marketo expertise required; Marketo certification strongly preferred 

Experience with SFDC or a comparable CRM platform 

Experience with Hightouch or similar CDP/audience activation tools preferred 

Familiarity with email creation tools such as Knak 

Experience with Asana or similar project management platforms 

Working knowledge of HTML for email template QA and minor edits 

Strong analytical skills with the ability to translate performance data into actionable insights 

Excellent communication and stakeholder management skills, with the ability to manage multiple projects simultaneously 

Collaborative team player with a growth mindset and high attention to detail