Digital Content Manager

ECMC Group is a nonprofit corporation focused on helping students succeed. Headquartered in Minneapolis, ECMC Group and its family of companies provide financial tools and services, as well as funding for innovative programs to help students achieve their academic and professional goals.

The Digital Content Manager is responsible for planning, building, publishing, and optimizing content across ECMC Group’s digital platforms, including external websites, intranet sites, email communications, etc. This role serves as the steward of the organization’s digital content experience, ensuring content is accurate, accessible, user-centered, and aligned with business objectives. Success in this position requires balancing strong technical skills with a working knowledge of proven digital communication practices to deliver engaging experiences for internal and external audiences.

Essential Duties and Responsibilities

• Implement, test, and publish content across digital channels, including multiple websites, company intranet, email, and more
• Establish and maintain digital content standards, governance processes, and publishing workflows

• Partner with business stakeholders to ensure content remains accurate, compliant, and up to date

• Conduct periodic content audits and recommend improvements based on performance and organizational priorities

• Ensure content meets accessibility standards, brand guidelines, and regulatory requirements

• Manage content lifecycle activities, including creation, review, approval, archival, and retirement

• Manage and optimize intranet content experiences to improve employee engagement, communication effectiveness, and ease of information discovery

• Support internal communication initiatives through content publishing and digital channel management

• Manage SEO to apply target keywords, optimize landing pages, and improve search engine rankings
• Use analytics tools to track and report on web traffic, user engagement metrics, and campaign performance
• Work with cross-functional partners to identify, test, and troubleshoot website and intranet technical performance issues
• Perform other duties and responsibilities as assigned

Required Qualifications

• Bachelor’s degree in computer science, statistics, data management, marketing, communications or related field or additional 2 years of relevant communications experience in lieu of degree
• 5+ years of web content production and digital content management experience in a corporate, agency, non-profit, or similar setting
• Experience administering and publishing content through content management platforms such as SharePoint, Umbraco, Sitecore, WordPress, Drupal, Adobe Experience Manager, or similar systems
• Experience troubleshooting formatting and content display issues by leveraging a working knowledge of HTML and web publishing concepts
• Experience managing content structures, metadata, tagging strategies, navigation, and publishing workflows
• Experience applying digital accessibility standards (WCAG) and inclusive content practices to create user-centered digital experiences
• Experience incorporating UX principles and responsive web design into key deliverables
• Experience evaluating content effectiveness, identifying opportunities, and making recommendations to improve engagement, usability, conversion, and search performance using analytics and user behavior data
• Proven experience partnering with teammates and business stakeholders to translate organizational objectives into effective digital content experiences
• Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook)
• Proficiency using Photoshop, Dreamweaver, or similar image editing tools to prepare web-ready images
• Experience interpreting and applying digital style guides
• Experience using project management applications (Asana, Basecamp, Monday.com, Workfront, Wrike, or similar tools)
• Experience managing confidential information with discretion and sound judgment

Preferred Qualifications

• Experience applying email publishing best practices using platforms such as Mailchimp, ContactMonkey, or similar tools.

• Experience managing social media platforms and productivity tools to plan, publish, monitor, or report on digital content.

• Experience developing digital animation, interactive media, or multimedia content to support audience engagement.

• Experience coordinating work with third-party vendors, contractors, or agency partners to deliver digital content projects.

• Experience working in or supporting government, nonprofit, education, financial services, student loan, or similarly regulated environments.

The pay range for this position is $90,000 - $115,000. Actual compensation may vary based on factors such as relevant experience, peer and market benchmarks, and geographic location. 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ECMC Group also provides a comprehensive benefits package:  

• Health & wellness benefits: Medical, dental, and vision insurance plan options, with a generous employer subsidy. Company paid life & disability insurance, pre-tax flexible spending accounts and robust wellness programs.
• Financial benefits: Generous 401(k) plan with a company match up to 6% and additional discretionary contribution potential, holiday time off, paid time off accrual starting at 20 days/year and commuter subsidy.
• Education benefits: Tuition reimbursement up to $10,500/year for approved programs and student loan payment reimbursement up to $4,800/year. Up to $5,250 of qualifying education benefits can be reimbursed pre-tax.