Senior Manager, Sales Research & Ad Effectiveness

OVERVIEW OF THE COMPANY

JOB DESCRIPTION

Red Seat Ventures partners with the world's top creators across multiple genres to grow and monetize their content — through advertising, subscription, live events, and beyond. We take a multiplatform approach spanning podcasting, video, FAST, and more, backed by our own proprietary tech stack including Supercast (subscription) and Speakeasy (hosting, distribution, and monetization).

Named after Ted Williams' longest home run at Fenway Park, RSV was built with a simple mandate: swing for the fences. Today, we're the fastest-growing creator network, backed by Tubi Media Group and Fox Corporation.

ABOUT THE ROLE

We are seeking a highly strategic, data-driven Senior Manager, Sales Research & Ad Effectiveness to lead research, measurement, and attribution initiatives across our rapidly expanding Podcast & Audio Creator portfolio. In this role, you will own the development and execution of research strategies that translate complex listener data, audience intelligence, and campaign performance metrics into compelling, revenue-driving insights.

You will oversee the end-to-end measurement lifecycle, from developing sophisticated pre-campaign research strategies and high-impact RFP insights to leading advanced brand lift studies and attribution initiatives that demonstrate measurable ROI for major brand advertisers. As a key strategic partner to sales leadership, you will drive research innovation, manage external measurement partnerships, and establish best practices that strengthen our competitive positioning in the podcast advertising marketplace.

This is a high-visibility opportunity to influence business strategy, elevate our measurement capabilities, and play a critical role in shaping the future of advertising effectiveness within the rapidly evolving creator economy.

A SNAPSHOT OF YOUR RESPONSIBILITIES

Strategic Pre-Sale Insights & Research Leadership

• Research Strategy & Audience Intelligence: Lead the development and execution of comprehensive research strategies, leveraging primary and syndicated research tools to uncover quantitative and qualitative audience insights that inform sales positioning and drive revenue growth.
• Strategic Pitch Development: Oversee the creation of compelling, data-driven presentations and research narratives that strengthen sales proposals, influence agency and advertiser decision-making, and drive new business opportunities.
• Market Intelligence & Competitive Analysis: Direct high-priority research initiatives analyzing audience metrics, consumer behavior, competitive advertising spend, and emerging podcast marketplace trends to identify growth opportunities and inform commercial strategy.
• Cross-Functional Partnership: Partner with sales leadership and key stakeholders to establish research priorities, develop scalable insights solutions, and ensure research initiatives align with broader revenue and business objectives.

Campaign Measurement & Brand Lift

• End-to-End Measurement Leadership: Lead the strategy, execution, and evaluation of custom advertising effectiveness and brand lift studies for top-tier advertisers across automotive, CPG, technology, and entertainment.
• Strategic Vendor Management: Own and manage relationships with external measurement and attribution partners, overseeing research methodologies, sample collection, survey design, and quality assurance to ensure accurate, actionable results.
• Executive-Level Insight Delivery: Drive the development of sophisticated campaign performance analyses and executive-ready presentations, translating complex data into strategic recommendations and presenting findings directly to senior agency and advertiser stakeholders.
• Measurement Innovation: Evaluate and implement new research methodologies, measurement frameworks, and industry best practices to enhance the effectiveness, scalability, and competitive differentiation of RSV's advertising solutions.

Advanced Podcast Attribution & Performance

• Attribution Strategy & ROI Measurement: Lead the implementation and optimization of pixel- and IP-based attribution solutions to measure digital conversions, website traffic, purchase behavior, and overall advertising effectiveness across podcast campaigns.
• Performance Optimization: Oversee the analysis of multi-touch attribution and campaign performance data, delivering strategic, actionable recommendations that improve advertiser outcomes and maximize return on ad spend (ROAS).
• Measurement Expertise & Thought Leadership: Serve as a senior subject matter expert in podcast attribution and advertising effectiveness, guiding sales and marketing leadership on emerging measurement capabilities, industry developments, and opportunities to strengthen advertiser value.
• Operational Excellence: Establish and refine research processes, reporting standards, and measurement best practices to drive consistency, efficiency, and scalability across the Podcast & Audio Creator portfolio.

WHAT YOU WILL NEED

• Experience: 8+ years of progressive experience in media research, digital advertising effectiveness, audience measurement, or audio/podcast analytics, with demonstrated ownership of complex research initiatives and strategic measurement programs.
• Podcast & Audio Expertise: Deep expertise in the podcast and digital audio advertising landscape, including host-read advertising dynamics, RSS-feed distribution, streaming audio metrics, audience measurement, and emerging industry trends.
• Measurement & Analytics Expertise: Advanced experience leveraging digital audio and media research platforms such as Magellan AI, Podsights/Spotify Ad Analytics, Podtrac, Triton Digital, or MediaRadar to develop actionable insights and demonstrate advertising effectiveness.
• Research Strategy & Methodology: Proven ability to lead sophisticated research initiatives, including custom study design, survey methodology, quantitative and qualitative analysis, and the development of strategic measurement frameworks.
• Vendor & Partner Management: Demonstrated experience managing external research, brand lift, and attribution partners such as Veritonic, Arts AI, and Nielsen, with the ability to evaluate methodologies, oversee deliverables, and drive high-quality research outcomes.
• Strategic Leadership & Business Acumen: Strong ability to translate research findings into business strategies, influence senior stakeholders, and align measurement initiatives with commercial objectives and revenue growth opportunities.
• Technical & Communication Skills:
  • Expert proficiency in Excel and PowerPoint, with advanced capabilities in data analysis, visualization, and executive-level reporting.
  • Exceptional ability to synthesize complex datasets into clear, persuasive narratives that influence strategic decisions and drive business outcomes.
  • Executive-level presentation and communication skills, with demonstrated success presenting research findings and strategic recommendations to senior agency buyers, advertisers, and internal leadership.
  • Proven ability to independently manage multiple high-priority initiatives, establish strategic priorities, and deliver measurable results in a fast-paced, evolving business environment.
  • A proactive, solutions-oriented leadership mindset, with the ability to navigate the entrepreneurial agility of a high-growth organization backed by the enterprise scale of Fox Corporation.

NICE TO HAVE, BUT NOT A DEALBREAKER

• Experience developing or scaling advertising measurement frameworks within podcast networks, creator-led media businesses, or digital audio platforms.
• Familiarity with emerging podcast attribution technologies, cross-platform measurement solutions, and evolving industry standards.
• Experience influencing cross-functional teams and driving adoption of new research tools, methodologies, and measurement capabilities.
• Strong understanding of the broader digital advertising ecosystem, including programmatic advertising, brand performance measurement, and advertiser ROI optimization.

#Ll-Hybrid

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We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-179,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.