Brand Mktg & Activation Assoc Manager_Simply

Overview

Simply is growing - fueled by consumer demands for Better for You snacking options - and is on pace to surpass $275MM this year. Evolving consumer preferences are also driving the need for business transformation to unlock future growth, including a portfolio renovation to deliver an updated proposition, alongside consumer-centric comms, price pack architecture, and expansion into new channels. We are looking for a highly collaborative, strategic, & detail-oriented leader with strong project management skills to help take the Simply business to the next level.

 

As the Associate Marketing Manager on Simply, you will report to the Simply Senior Marketing Manager. In this role, you will not only help run the day-to-day Simply business, but you will also bring the future of the Simply business to life, helping to execute an upcoming portfolio renovation. Additionally, you will be responsible for leading the execution of retail activation and engagement plans, and assisting with the creation of the AOP and 3-year Brand Growth Strategy alongside the Senior Marketing Manager.

 

This position requires a collaborative & highly flexible individual who possesses the ability to lead a cross-functional team, drive influence & cultivate strong working relationships while driving meaningful results on the business.

 

 

Responsibilities

Strategic Thought Leadership

• Help build the annual strategic marketing plans for Simply (AOP, Growth Summit and BGS processes)
• Collaborate with Innovation and cross-functional partners to bring incremental innovation to market
• Help identify whitespace opportunities for Simply channel expansion to drive incremental growth

Lead Portfolio Evolution

• Lead cross-functional partners in recurring taskforce to flawlessly execute portfolio renovation
• Represent Simply in additional taskforces to execute Simply BPs

Bring Best in Class Programming to Consumers

• Support agency coordination in development of strategy, communication, creative, PR, activation, engagement, and media planning for 2028 comms.
• Lead Simply consumer engagement and activation plans, serving as the primary point of contact to creative agency, sales, and external partners to ensure alignment and flawless execution of in-store displays. This includes developing the program’s design briefs, leading review of POS/display creative, as well as leading Playbook updates/field communications and managing the program through taskforce.

Support Business Analytics to Drive Growth

• Analyze business performance and consumer trends to develop strategic recommendations
• Manage day-to-day marketing and business aspects for Simply to ensure BU hits Ticket, Net Sales, and Profit targets
• Act as main point of contact for GBS partner to perform ad hoc problem solving, consumer trend and business analysis, and competitive monitoring for overall MP sub-category
• Lead relationship with sales strategy to understand business dynamics and opportunities to drive growth

Compensation and Benefits:

• The expected compensation range for this position is between $93,500 - $156,450.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

 

Qualifications

Leadership: 

• Self-starter who acts as an owner and has a bias for execution
• Leverages foresight to understand and anticipate future business trends & opportunities
• Proven ability to collaborate, partner and motivate cross-functional partners
• Creative thinking and resourcefulness – ability to make a large impact with limited resources
• A passion for understanding the consumer and translating that knowledge to impactful programs and executions 

Functional:

• Strong strategic thinker with an ability to turn strategies into actionable plans that drive future business growth
• Excellent at managing short term goals with long-term priorities for the business
• Extremely organized with excellent multitasking, project management, and prioritization skills
• Strong analytical skills and comfort in Circana
• Strong communication skills, with the ability to drive clarity and tell a story using data
• Passion for knowing the business
• Advanced PowerPoint and Excel skills

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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement.