Publisher Ads Ops + Ad Product Selling Specialist

 smartdept. is searching for a Freelance Publisher Ad Ops & Ad Product Specialist for a digital media client. This is a fully remote freelance opportunity.

The ideal candidate comes from the publisher side of digital advertising. You've run ad operations, built and launched ad products, and know how to package and pitch inventory to agencies and brands. You understand how publishers make money from programmatic and direct-sold advertising, and you're comfortable working across ad servers, SSPs, exchanges, and other ad tech partners.

What You'll Do:

• Support online publisher operations and ad ops, including campaign setup, trafficking, and delivery
• Build new ad products and formats and take them to market
• Create pitch decks, media kits, and sales materials for agency and brand audiences
• Work with ad tech intermediaries such as SSPs, ad exchanges, and similar partners
• Help optimize yield, fill rates, and revenue across programmatic and direct channels

What You'll Need:

• Background at a digital publisher or media company in ad ops, ad product, or revenue operations
• A track record of launching at least one ad product or new ad format
• Strong pitch deck and sales storytelling skills
• A solid understanding of the ad tech ecosystem (ad servers, SSPs, DSPs, exchanges, PMPs)
• Hands-on experience with an ad server such as Google Ad Manager (GAM)

Nice-to-Have Skills:

• Header bidding experience (Prebid, Amazon TAM/UAM)
• Experience with SSPs such as Magnite, PubMatic, Index Exchange, or OpenX
• Private marketplace (PMP) and programmatic guaranteed deal setup
• Yield management and pricing strategy (CPM, floor pricing)
• Audience data, first-party data, or contextual targeting products
• Experience with video, CTV, native, or high-impact ad formats
• Revenue reporting and analytics (GAM reporting, Looker, or similar)