Marketing and Graphic Designer

Assigned to:  Public Engagement

Please include a portfolio of relevant examples to your application

Are you a creative problem-solver with a passion for graphic design and public communication? The City of Casper is seeking an experienced Marketing and Graphic Designer to help lead our visual storytelling, branding, and community engagement efforts.

In this exciting role, you’ll play a key part in how we communicate with Casper’s citizens through print, web, and social media platforms. From campaign development to design execution, your work will help inform, engage, and inspire the community.

What You'll Do:

• Design compelling graphics, publications, and visual materials that align with the City’s brand.
• Support marketing, public information, and public engagement initiatives across departments.
• Maintain and update City web content; assist with front-end development and digital presence.
• Create and manage content for social media platforms and e-marketing campaigns.
• Help coordinate public outreach efforts and community events.
• Monitor design trends and engagement data to inform creative strategy.

REPORTING STRUCTURE:
Receives general supervision from the Manager of Public Engagement or higher-level management staff.

1.  Provides assistance and support for communication, marketing, public information, and public engagement projects, initiatives, and events as assigned.

2.  Analyzes data, as well as performance metrics, to help shape marketing, public information, and public engagement strategies.

3.  Assists with front-end development of the City’s website, creates new web content, and
regularly performs website maintenance.

4.  Collaborates with the Public Engagement staff and others to plan, develop, implement, and manage communication, marketing, public information, and public engagement initiatives.

5.  Develops and maintains graphic and brand standards and assists in implementation and maintenance throughout the organization.

6.  Creates concepts and provides graphic and visual design for flyers, posters, brochures, publications, annual reports, PowerPoint presentations, and similar print material, as well as digital format graphic design on the City’s website, social media, branding, and iconography, form design, and other special services as required.
 
7.  Assists with the City’s social media presence including social strategy, content development, and audience interaction.

8.  Coordinates assigned projects; identifies and reports progress to help keep the projects on track.

9.  Monitors web trends, social media trends, and e-marketing best practices to recommend for implementation.

10.  Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.

11.  Performs other duties of a similar nature or level.

Knowledge (position requirements at entry):
Knowledge of:
•Marketing, public information, and community relations.
•Graphic and visual design principles.
•Adobe Creative Suite (InDesign, Photoshop, Illustrator, and Lightroom)
•Basic writing.
•Website management, including front end development.
•Social media, print, electronic, radio/television and other media used to distribute public information.
•Photography and photo editing.
•Confidentiality and pertinent privacy laws.
•Customer service principles.
•Public Information Act, its application, and compliance requirements.
•Basic math.
•Record keeping and file management principles.
•Applicable Federal, State, and local laws, rules, regulations, codes, and/or statutes.
•Modern office procedures, methods and use of technological equipment including database management.
 
Abilities (position requirements at entry):
Ability to:
•Communicate effectively verbally and in writing.
•Routinely demonstrate the City of Casper core values.
•Apply graphic and visual design and marketing principles.
•Learn and promote public utilities of the City of Casper.
•Maintain confidentiality.
•Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals.
•Work on collaborative projects that include publications, print, web/electronic media, photography, video, and social media.
•Organize information in an easily retrievable fashion.
•Solve complex visual communication challenges.
•Create presentations and speak in public.
•Maintain a neat and professional appearance.
•Follow written and verbal instructions and direction.
•Operate modern office equipment, software, and operating systems/applications.
•Follow all City safety rules and procedures and immediately report all accidents/incidents or unsafe conditions to a supervisor.
•Establish and maintain effective working relationships with those contacted in the course of work.

Skills (position requirements at entry):
Skill in:
•Marketing and communication methods and strategies with all media types.
•English grammar.
•Graphic and visual design.
•Utilizing programs in Adobe Creative Suite (InDesign, Illustrator, Photoshop, and Lightroom) to create graphic and visual design.
•Website management, including front end development.
•Social media, print, electronic, radio/television and other media management used to distribute public information.
•Gathering information; preparing graphics and pictures for newsletters and publications online and print formats.
•Dealing in a courteous, knowledgeable, and tactful manner with staff and general public.
•Working on several projects or issues simultaneously.
•Program and project management.
•Public speaking.
•Operating modern office equipment, software, and operating systems/applications.
•Oral and written communication, sufficient to exchange or convey effective information and to receive work direction.

EDUCATION and EXPERIENCE
•High school diploma or equivalent (G.E.D.) required.
•Minimum of three (3) years of professional experience in marketing, public engagement, and graphic design. Public sector/local government experience is preferred.
•Associate’s and/or Bachelor’s Degree in Marketing, Communications, Graphic Design, or a closely related field preferred, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job as listed below.

LICENSING and CERTIFICATION REQUIREMENTS
•Possession of a valid Wyoming Driver’s License preferred.

Physical and Environmental Conditions:  
City of Casper employees in data creation and modification, security sensitive or safety and protective positions are subject to pre-employment drug testing. Some employees may be subject to random drug testing if their responsibilities include: 
•Emergency response/rescue
•Handling or working with hazardous materials, including chemicals as well as solid and liquid waste
•Operating or maintaining water and wastewater systems
•Writing or modifying code, maintaining, or modifying City data systems including work on networks, servers, and communication systems
• CDL operations and driving
• Operating power-driven machinery or equipment
• Creating or modifying health, financial, security and/or risk documents or assessments
• Working with or directing minors 

Positions in this class typically require: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, seeing and repetitive motions.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Incumbents in this position typically work indoors in an office environment and are subject to the common noises associated with office work including telephones, copiers, and printers. The position requires frequent sitting, typing, and customer contact, both by telephone and in person. This position may also require going out in the field to better understand Utilities and other City of Casper operations; personal protective equipment such as safety toe shoes, eye protection, safety vest, and
hard hats be required for fieldwork.